EXPERTS & OPINIONS
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Feb 21, 2023
In a recent survey by vFairs, event industry experts were asked what they believed to be the dominant event format long-term: virtual, hybrid or in-person events. Thirty-nine percent of respondents replied that they will be hosting hybrid events going forward. This was the most popular answer, as compared to a 4.5% response of “in-person only” and a 7.5% response of “virtual only.” The remaining respondents plan to use a mix of all event formats. This may seem unsurprising. Hybrid events have been the talk of the industry over the last two years. But for many event professionals, the word “… more
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Feb 15, 2023
Our observations on the impact we made as humans became very clear when we were not traveling and consuming as much as we used to during the pandemic. Having witnessed the decrease in pollution resulting from lack of traffic during COVID-19, we have returned to events and conferences much more aware of our footprint.
After a long shutdown of events, 2022 saw the doors fully swing open, and we eagerly started to gather again en masse. Virtual events became fully hybrid as we found ourselves rubbing elbows and networking like it was 2019.
How can we make our events and conferences less… more
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Feb 08, 2023
Swag bags aren’t new, but they continue to be appreciated and even expected by employees and event attendees alike. However, this reality can make it hard to develop fresh and unique ideas for the kinds of items to include. You want to hand out things that people will use and remember, but there are only so many branded coffee cups one can own before they toss them aside.
Here are a few things to consider for different audiences the next time you build a swag bag.
Tailoring Your Swag Bag for Employee Retention
Whether you are putting together a bag of giveaways as a welcome gift or for a… more
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Feb 01, 2023
QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And video game developer Cygames used 1,500 drones in Shanghai to replicate a giant QR code in the sky that people could scan to access a game.
The point? With QR codes, you can eliminate friction points and show off your creativity. When it comes to trade shows and other business events, QR codes can give attendees a streamlined, engaging experience.
Part of the beauty of using QR codes for events… more
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Jan 25, 2023
Design experts predicted that curved furniture would be a popular trend throughout 2022 and beyond. The streamlined version of this unique style, which first came to prominence in the 1940s, is eye-catching and can be both professional and fun.
Curved furniture helps create a sense of relaxation and safety because the soft edges contrast with the hard, geometric corners of most rooms and spaces. There’s also a “wow” factor with curved design. By incorporating curved furniture, you can create an entirely different experience for event attendees with an aesthetic that strays from the straight… more
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Jan 18, 2023
After my first week of being hired at a manufacturing company, I saw an opportunity for efficiency if workers simply altered the process in which they were fulfilling orders. I made my suggestions to the owner of the business, after which he shook his head and replied, "Thanks, but we've been doing it this way for years."
Thinking about something in a new way is often hard for people to grasp. Our minds are programmed to establish patterns of familiarity so that we can more easily predict approaches and outcomes. When a new idea is introduced in business, you can almost always expect… more
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Jan 11, 2023
Event professionals have lived through a roller coaster over the last three years, which has included the pivot to virtual, the return of in-person events, evolving safety precautions and tightening budgets.
These professionals have delivered exemplary attendee experiences, fostering community even in uncertainty. They chased their revenue goals and embraced event data to demonstrate the business value of their hard work. But constant change can take a toll. More than a third of event planners now report anxiety and burnout.
Advancements in event technology plus old-fashioned teamwork can… more
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Jan 05, 2023
The pandemic brought every business that relied on in-person meetings, from multinational corporations to small local businesses, to a grinding halt—effectively emptying convention centers and shuttering hotels. Though many events were canceled, some organizers created virtual events to keep in touch with exhibitors and retailers, albeit digitally.
Today, life and business are slowly finding relative normalcy. Trade shows are back, and in-person events are on track to gain massive amounts of attendance. Although many people are excited to interact in public spaces with others again, it is… more
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Dec 28, 2022
As we at District Marketing (formerly Fixation Marketing) mark the end of our first year in business, review the performance of our clients’ events and look at changes and opportunities in this post-pandemic environment, we are thinking a lot about trends.
So, having dug through some campaigns and surveyed our staff, we thought we’d share a list of some trends we’re seeing in trade show and event marketing.
Navigating chaos
A topline consideration in discussing trends is the ongoing challenge of predictive analysis, goal setting and pacing and strategy development following the COVID-19… more
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Dec 14, 2022
Event marketing looks different than it did three years ago. Virtual and hybrid events have proven their merit and reset attendee expectations. Yet, for all the changes, one fact has remained consistent: It doesn’t matter if an event is offline or online. What matters is the experience it provides.
Many event marketers forget this truth; they assume that events have to “wow” attendees in every way. Unsurprisingly, event marketers panic because they don’t have the resources to keep up with these imagined standards. But although audiences might be awed by expensive theatrics, technology and… more
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Partner Voices
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MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more