EXPERTS & OPINIONS
Sep 25, 2024
Events are an integral part of our society – from the concerts and community functions we attend to industry conferences and work meetings. In the corporate space, whether B2C or B2B, events are used by companies and marketers as a tactic to engage with potential and current customers and to harvest additional data that drives personalization for future touchpoints.
While the value of events for driving new leads and engaging customers is indisputable, there are a lot of details that go into ensuring a successful event, including making sure it’s an equitable experience for all attendees.… more
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Sep 11, 2024
From bringing back international exhibitors and attendees to attracting and training the next-generation workforce, there is a lot happening in Washington, DC that will impact the future of the trade show industry.
While ECA brings industry leaders and advocates to our nation’s capital annually for Legislative Action Day, we know that not everybody can take time away from their shows to take part.
Enter the ECA Advocacy Network, ECA’s brand new one-stop digital advocacy platform!
Going forward, the ECA Advocacy Network will be the hub for ECA’s advocacy programs where you (yes, you… more
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Aug 28, 2024
There is no shortage of hype around AI with the recent CEO-related drama at OpenAI and various “prophecies of doom.” We know there will be big impacts on business, ranging from the reshaping of law firms to pressure on Google paid search. But what does it mean for business events?
There are risks associated with event participants utilizing AI, as it may diminish their reliance on events. For example, AI can improve solution search and procurement for buyers while improving sales and marketing for sellers. Overall, there is a net positive for events with significant prizes for organizers… more
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Aug 14, 2024
Handling event registration remains one of the most talked-about topics among event planners. Plenty of ink has been spilled on the continuing trend toward late registration from attendees and sponsors alike.
But yet another hot-button topic has emerged – the overly complex registration form. You don’t need to look far among event prof groups to see the strong opinions in the community:
We see plenty of examples of both incredibly simple and incredibly complex registration flows, and requests for tools and features to support both. To help you make your… more
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Jul 31, 2024
The art of translation has long been a bridge connecting cultures and fostering understanding, and with the explosion of AI technology, this bridge is taking on new dimensions.
The AI journey within global events, conferences and even global organizations begins with achieving a delicate balance between the demand for real-time translation and the quest for utmost accuracy. It is in this balancing act that the true potential and limitations of AI translation come to light.
What we are talking about here is taking speech in one language and delivering the same meaning spoken in another… more
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Jul 17, 2024
Believe it or not, where organizations choose to host their conventions and conferences makes a profound impact on attendees’ health and wellbeing, as we all know too well that our places matter to our overall productivity.
Event organizers invest substantial funds in venue rentals, event coordination and marketing efforts, expecting a return on investment through attendee engagement and satisfaction. However, more often than we like, attendees are greeted with beige, uninspiring spaces that leave them to feel disengaged and dissatisfied. What should have been an opportunity for growth and… more
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Jun 26, 2024
Awards season, which includes the Golden Globes, Grammy, Tony and Academy Awards, provides a masterclass in event planning. These high-profile events captivate millions worldwide with glamour, detailed organization and impactful presentation.
By incorporating elements from these star-studded evenings, you can elevate your next conference or convention from start to finish, making every attendee feel like a celebrity. Here are 10 innovative ideas to consider:
1. Encourage Red Carpet-Ready Attire
Urge attendees to dress in their finest—a tuxedo, evening gown or sophisticated formal wear—and… more
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Jun 12, 2024
We’re pleased to present the final part of our series that aims to reevaluate the terminology commonly used within the events industry. Our journey towards enhancing the event professional vocabulary has been quite enlightening. If you missed our previous discussions, fear not — we share the previous article links at the end.
Furthermore, it’s essential to acknowledge the emerging role of AI content-generation tools in event management and communication. While these tools offer efficiency and innovation, they might unintentionally generate content containing insensitive or inappropriate… more
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May 29, 2024
In the fiercely competitive landscape of live events, the ability to offer experiences, not only services, is the key to success. As the live events industry continues to evolve, suppliers and vendors must adopt a combination of experience-centric strategies and data-driven solutions to craft winning proposals that stand out in the market.
Understanding Clients for Tailored Proposals
In this dynamic industry, tailoring proposals to the unique needs of clients is paramount. To stand out, start with the fundamentals – understanding your clients. Thorough research into their past events and… more
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May 15, 2024
In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, thereby transforming event experiences and marketing strategies. Let’s dive into how you can leverage QR codes to elevate your event, making it not just memorable but also a treasure trove of data and insights.
Beyond the Blip: Understanding the QR Code Advantage
QR codes are more than just digital barcodes; they are powerful tools that can significantly enhance event marketing efforts. Their… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more