When I was approached about the editorial role for Corporate Event News, I was thrilled.
The Rise of Live Streaming and Why Your Event Needs Impeccable Cellular Connection 2017-09-15
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever.
Aloft Philadelphia Downtown Now Open for Meetings 2017-09-03
The Aloft Philadelphia Downtown, a new, contemporary hotel in the former Liberty Title & Trust Building on Philadelphia’s iconic North Broad Street, opened for business on Aug. 31.
Business Events Canada Launches Digital Hub for International Meeting and Event Planners 2017-09-03
Business Events Canada (BEC) recently launched a new website designed to attract international meetings, conventions and incentive events to Canada and its myriad event and tourism destinations.
Corporate Event Expert Profile – Ric Rogers, Strategic Director of Events for SAP 2017-09-03
The responsibilities of corporate event professionals cover the boards, from strategy and planning to content and marketing to flawless execution of logistics. Event-related roles all include at least a subset of these categories, but much like events themselves, no two are identical.
Delivering Corporate Culture Through Events 2017-09-03
Most companies often hire an advertising agency to execute their external messaging, but what about internal messaging?
Industry Association Profile: Corporate Event Marketing Association (CEMA) 2017-09-03
The Corporate Event Marketing Association (CEMA) provides a community for senior-level strategic event marketers and industry professionals to share their knowledge and best-practices.
Predictive Marketing Set to Have Big Impact 2017-09-03
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions, and demographic data.
Old-school Event Marketing Tactics That Still Work 2017-09-04
Out with the old? Not so fast … While digital and data may be getting all the buzz these days, a few, let’s call them “experienced” tactics, are quietly getting the job done for many event marketers.
AlliedPRA Acquires Briggs in NYC 2017-09-04
Global event management and solutions firm AlliedPRA has acquired Briggs, a New York City-based event and destination management company.
The acquisition is intended to help AlliedPRA grow and expand its reach in the competitive NYC marketplace.