Thought Leadership

Why Your Events Fail to Drive Business
Why Your Events Fail to Drive Business

Colossal events, such as OracleWorld, Dreamforce and CES to name a few, can attract upwards to 200,000 attendees and cost millions to produce. They are monumental undertakings. With so much money and resources required to create these large-scale productions, there’s often one question that nags at CMOs and VP of Events:

Is it worth it?

The ultimate goal of these events is to turn attendees into customers by scheduling high-value strategic meetings where customers are connected to the company representatives best suited to understand and solve their business challenges.

Yet, this rarely happens. Often times event attendees are as elusive as Cinderella rushing to and from the Royal Ball. They come, dance the night away, and clandestinely dart off into the night before you’ve even gotten their name. If you’re lucky, they will leave a glass slipper in the form of a business card tossed somewhere forgotten.

With such a historically poor success rate of turning attendees into sales opportunities, VP of Events are often resigned — once the party is over and the stage is bare — to ponder these questions:

  • How can I better recruit customers and prospects to attend, visit, and engage in our events?
  • Why can’t I turn gathered leads into business opportunities?
  • Can I prove and report an event ROI while also holding costs to budget and delivering value from events?
  • Am I getting the right people from my company to participate in these meetings?
  • What tools will help me turn attendees into customers?

Read this white paper to learn what tools you can use to maximize the business results of their conference event.


Ultimate Guide to Collect, Manage, and Share Event Content

The Ultimate Guide to Collect, Manage, and Share Event Content explores the ways event organizers can use event management software to gather and publish event data using the CadmiumCD platform as an example. This guide walks event organizers through the major software tools available to them, from abstract management to event apps, and offers ideas and insights to how to use these tools. Download to discover how to:

  • Use event software to collect and manage information from speakers, exhibitors, and other stakeholders
  • Publish content to multiple digital platforms such as event websites and apps from one central location
  • Retain consistent branding and user experience across all your event's digital assets
  • Consolidate your team's workflow onto one single event software platform
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. Corporate Event News had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to more