EXPERTS & OPINIONS

Sep 15, 2017
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing. The big money is in live streaming professional sports games, fashion shows and music festivals. Big-name brands are investing significant sums in sponsoring live streams. T-Mobile sponsored the YouTube stream of the Coachella music festival. 7Up is rumoured to have spent upwards of $30 million to sponsor festivals and DJs in 2014… more
Sep 15, 2017
Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same? The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on the hard ground of unoriginality. Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age where consumers… more
Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more