EXPERTS & OPINIONS
Nov 05, 2019
Events are continuing to shift to incorporate more interactive and experiential programming. Company meetings and conferences are no longer one size fits all, consisting of fixed seating in front of a projector. As event planners explore facility options for their events, they look for a venue that allows them to create an immersive and memorable experience for attendees. Booking your event at a venue with flexible space allows you to maximize programming options as well as a variety of creative layouts and formats all under the same roof, all while continuing to surprise and engage your… more
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Oct 28, 2019
Probably the smartest copywriting rule I’ve ever heard is “begin with the end in mind.” As a writer, marketer, magician, father, husband and golfer, these six words are the secret to getting the important things done.
In the event planning world, it all comes down to “what do you want your guests to do/say/think/feel after the event?”
And if you’re hosting events for your clients and customers, what you want them to “do” is probably the most important. Ultimately, you want them to do something that will advance the sale.
That might look like this:
Answering a phone call from a sales… more
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Oct 22, 2019
In January I committed to making 2019’s columns about YOU. From lifelong learning and goal setting to finding a support team and being accountable, we’ve covered a lot of ground. With the year 80% completed, how are you feeling in the present moment?
With October comes Halloween, a day devoted to eating too much candy and donning costumes, both of which we associate with children. I’d like to speculate that an overwhelming number of adults wear costumes and masks every day. (And I’ll speak for myself on eating chocolate year-round.)
How often do you find yourself doing something you don’t… more
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Oct 15, 2019
The event industry is at the front line of a massive evolution in data handling and privacy. Meanwhile, the modern consumer demands (quite rightly) better data security, privacy and accountability from the brands they use. According to a CMO Council survey of global marketing leaders, 57% ranked this as a top critical demand by customers:
At the same time, our modern consumer expects a highly personal and relevant experience from their favorite brands; 46% of the respondents to the CMO survey noted this as a top priority.
These demands pose a massive challenge to brands; according to the… more
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Oct 08, 2019
As an event professional, you know that your job is about managing people as much as it is about logistics. You also know that having the right people in your address book can often make or break an event. Here’s how you can be better at networking and connecting.
Event management is about people as well as logistics. As a corporate event professional, success in your career is as much about who you know as what you can do.
Having a connection with the perfect vendor. Knowing the owner of a popular venue. Having a personal connection with a well-known keynote speaker. These are the things… more
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Oct 01, 2019
Though live events are among the oldest forms of marketing, the industry continues to evolve and change at a dizzying pace.
Generational differences are driving changing expectations. Technology vendors are striving to stay ahead of the curve. Event planners are challenged to produce consistent results while pushing the envelope with unique venues and new experiences.
The new 2020 Future Trends in Meetings & Events Report from CWT Meetings & Events quantifies and adds context to many of these developments.
CWT's eighth annual meetings and events trends report runs to 81 pages (!)… more
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Sep 24, 2019
In January, I decided to reach out my helping hand and make all of 2019’s columns about YOU. From lifelong learning and goal setting to finding support teams and being accountable, we’ve covered a lot of ground. With the year 75 percent completed, how are you feeling in the present moment? Are you marveling at how much time has passed and falling into despair at how little has been accomplished — or are you reveling in all you have accomplished and super-charged at what you can achieve in the final few months of the year?
For those who are crushing it, please share your success stories so… more
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Sep 17, 2019
With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.
Sure, the show organizer will get people to the showfloor. But it’s up to you to get them to your booth space. Here are seven reasons why trade show promotional activities are so worth your effort:
1. They attract more booth traffic
As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides. What wins in that… more
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Sep 11, 2019
Managing an event can feel like a cat rodeo, with huge groups of people headed every which way and different things on their minds. It’s easy to become frustrated when attendees do not do what we want them to do. Event planners predict behaviors based on activity history, then use those projections for forecasting and budgeting. When the target audience does not “behave” as projected, it can impact the success of the event.
Don’t sit by and watch. Here are nine actions you can take to achieve desired attendee behaviors.
9. Master Segmentation to Help Your Audience Hear You
Audience… more
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Sep 04, 2019
Incentive Trips. These two words provoke vastly different feelings from different people. Traditionally, incentive trips were exclusively for sales people and executives. They would go to an exotic locale, get a little bit of sun and celebrate their big wins. Incentive trips were a reward for being top sellers and leading the company. Simple enough.
But for the rest of the company — everyone not in sales or on the executive team — incentive trips can draw mixed feelings. Sure, sales people bring in revenue which effectively pays the bills and keeps the lights on, but sales wouldn’t be… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more