News
Nov 16, 2018
Less than a month after Vancouver became the first city in the world to adopt a comprehensive zero waste strategic plan and the first city in Canada to ban plastic straws and polystyrene containers, the city played host to Sustainable Brands, the annual global flagship conference of one of the leading corporate sustainability communities of brand innovators and sustainability professionals working to shape the future of commerce worldwide.
Held June 4-7 at the Vancouver Convention Centre and for the first time in Canada, Sustainable Brands drew more than 2,300 participants from across the… more
Nov 15, 2018
More than a decade after the launch of the Green Meetings Industry Council (GMIC), now the Events Industry Council Sustainability Initiative, we’re still trying to make our events more environmentally friendly. One area where it’s easy to make a difference is food waste, or the reduction thereof.
“It’s really just having a plan going in about what waste you’re going to generate and trying to minimize that as much as possible,” said sustainable event consultant Julia Spangler.
She continued, “Maybe you’re serving on all disposable dishes and using plastic cups or handing out a lot of bottled… more
Nov 14, 2018
Data is a top priority for leading corporate marketers today. Properly used, data helps marketers set strategy, secure budgets, show return on investment (ROI) and pivot as needed to become more effective.
The Freeman Data Benchmark Study, from Freeman®, in collaboration with Chief Marketer, is the result of a survey of more than 650 enterprise brand marketing executives. The report examines how brands are leveraging data across the entire marketing mix.
Survey results show that:
89 percent of marketers use data to make strategic decisions
98 percent of marketers use data to secure… more
Nov 12, 2018
Last month, NYC & Company, New York City’s official destination marketing organization and Discover Puerto Rico, Puerto Rico’s newly established destination marketing organization, signed a first-ever partnership to boost tourism between the two destinations
Formalized at a press conference on Oct. 23 at El Museo del Barrio in Manhattan, the new one-year city-to-island alliance includes a collaboration agreement between Puerto Rico and New York City; the exchange of marketing assets to boost reciprocal travel; the sharing of best practices in tourism marketing and management, and the… more
Nov 09, 2018
If you attend a fair amount of industry conferences, you’ve likely run into Jim Spellos, an incredibly popular and engaging technology speaker whose educational sessions on topics ranging from mobile apps and digital security to VR and other hot technologies have a reputation for packing a room. But besides his love for tech and rock music (he’s an accomplished musician and songwriter, too!), Spellos harbors a lesser-known passion: saving the planet while helping those in need.
As a board member and director of technology for Rock and Wrap It Up!, an anti-poverty think tank dedicated to… more
Nov 08, 2018
Trump International Hotel & Tower® New York has completed renovations of its guest rooms, suites and common spaces.
“This renovation confirms our commitment to maintain our status as one of the elite luxury hotels in the city and around the world,” said Prince A. Sanders, general manager of Trump International Hotel & Tower New York. “The new finishes and materials infuse every aspect of the guest experience with the refined aesthetic that envelops guests when they arrive at our hotel.”
Located in Manhattan, near Central Park, Columbus Circle, Lincoln Center and Fifth Avenue, the… more
Nov 07, 2018
The United Nations defines sustainability as meeting the needs of the present without compromising the ability of future generations to meet their own needs. But there has been some murkiness as to what exactly that means with regard to meetings, and what the definition of sustainability is for the events world.
U.K.-based meetings and events company BCD Meetings & Events (BCD M&E) has put together a whitepaper which attempts to help put an industry wrapper around the concept. Fueled by survey data, the paper discusses the differences between “green meetings,” corporate social… more
Nov 05, 2018
Have you ever photographed your food? Since Instagram, the phenomenon of documenting and sharing what we’re eating has exploded. While presentation has always been important — we eat with our eyes first — people now choose restaurants specifically for their “Instagrammability.”
In an Instagram world, restaurant chefs aren’t the only ones adapting their menus to maximize visual appeal — corporate event planners are also getting in on the action. One of the biggest trends in event food and beverage right now is visual impact.
Amy Conrad, operations manager at Enclave in Las Vegas, says… more
Nov 02, 2018
We all want to have experiences that we feel are worthy of sharing with others and that we look back on with positive feelings. While a good place to get business done, the standard model of trade show (which also applies to any conference with a sizeable exhibit hall) – aisles of pipe and drape and dozens of lecture rooms – is not as strong when it comes to creating a lasting impression. Today, however, the model is changing at events of all sizes and types.
Krista LeZotte, senior manager of conferences at ASAE, says that making an event memorable is the best way to capture attendees’… more
Nov 01, 2018
The more things change, the more some things stay the same. A new report from Development Counsellors International (DCI) highlights the changes, challenges and trends taking place within the meetings and events industry while showing that the power of face-to-face interactions remains strong.
“A View from Meeting Planners: Winning Strategies in Destination Marketing” collates data from 181 North American decision-makers and influencers with global meeting planning responsibilities. Respondents span the corporate, incentive and association segments and nearly half have more than 20 years of… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more