Jul 30, 2024
In its first acquisition under new private-equity ownership, London, UK-based Hyve Group, whose flagship events include Shoptalk, Fintech Meetup and Bett, bought POSSIBLE, a two-year old brand marketing event for corporate marketers. The acquisition, announced on July 26, sees Hyve enter a new market sector and further cements its presence in the U.S., following the launch of its U.S. headquarters in New York City last year.
“I am in awe of what the team has achieved in just two years, and I am encouraged by the incredible advocacy for POSSIBLE from the marketing community,” said Hyve CEO… more
Jul 29, 2024
Ask Visit California President & CEO Caroline Beteta about her path into the destination marketing industry, and she will share that she has always been interested in the power of connection in bringing people together, particularly those who may otherwise have different goals and business objectives.
A California girl through and through, Beteta grew up and went to school in the southern part of the Golden State, graduating from UCLA with an undergraduate degree in political science, earning her masters in public administration, and completing the Stanford University Graduate School of… more
Jul 25, 2024
At the recent X4: The Experience Management Summit, the annual Qualtrics user event attracted 10,000 experience management (XM) professionals to the Salt Palace Convention Center in Salt Lake City.
With more than 18,000 organizations around the world using its platform to listen, understand, and take action on experience data, Qualtrics brought together its customer and prospect base, top corporate brass and headline speakers for three days to discuss best practices and innovations on managing and improving the customer, employee, product, and brand experience.
"X4 is a can't-miss event… more
Jul 24, 2024
The Los Angeles Convention Center (LACC) got the green light to move forward with its Convention Center Expansion and Modernization Project, which is now expected to move forward in the spring of 2025. On July 2, the Los Angeles City Council voted to advance the project, which is expected to create thousands of jobs for city residents, attract visitors, and bring new revenue to the City’s General Fund, according to LACC officials.
Plans include new construction that will connect the LACC’s two existing South and West Exhibit Halls by adding 190,000 square feet of space to create one… more
Jul 23, 2024
PCMA and the Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) are gearing up to launch Convene 4 Climate, a sustainability conference for the global business events industry. Set for Oct. 2-3 in Barcelona, the inaugural gathering is open to select participation in a workshop-based environment and aims to drive responsibility, harness the power of technology, and deliver transformative solutions to address climate change challenges.
The big picture: Convene 4 Climate’s curated programming will explore three central themes–Reimagine, Inspire, and Movement–and allow for… more
Jul 22, 2024
A Tapestry Collection by Hilton property recently joined a DoubleTree hotel to form a 452-room complex along the Grand Strand coastline in Myrtle Beach, S.C. Managed by Pyramid Global Hospitality, the dual property offers 38,000 square feet of event space, larger and enhanced communal areas, onsite restaurants, pools, waterslides, and direct beach access.
The 238-room Ellie Beach Resort, Tapestry Collection by Hilton and the 214-room DoubleTree Resort by Hilton Myrtle Beach joined forces in June to become the Springmaid Beach Resort.
The Ellie Beach Resort Myrtle Beach, Tapestry by… more
Jul 19, 2024
During planning of the 2023 edition of RiskWorld, the annual show of the Risk and Insurance Management Society, the group’s chief events and sales officer, Stuart Ruff-Lyon, CMP, DES, faced an unusual complication.
Over the event’s late-April dates at the Georgia World Congress Center in Atlanta, Taylor Swift would be performing for three consecutive nights at the Mercedes-Benz Dome right next door. That translates to 80,000 revelers on the move each day, right across the parking lot from the GWCC.
As a result, “we implemented a lot of new safety and security enhancements, such as training… more
Jul 18, 2024
Want your attendees to feel good vibrations at your next corporate event? A sound bath—an ancient healing practice that's now trending big time throughout the U.S.—is one way to boost positive vibes, fostering a sense of community and social connection into a corporate event.
Before this spring, I had never participated in a sound bath, and I have to admit I was somewhat skeptical of the benefits but also curious about the craze that celebrities like Brad Pitt are using to launch new product lines instead of a traditional preview.
How it works: Typically, a sound bath involves lying in a… more
Jul 16, 2024
To address the meetings and events industry’s gender gap in leadership roles and equitable pay, talent platform Soundings recently launched Soundings Elevate, a new customized career coaching service created to help elevate the careers of business event professionals.
“I am deeply passionate about advancing the careers of women, not only as a female founder and business owner who has navigated these challenges but also as a leader who believes in the transformative power of diversity and inclusion for driving equity, innovation, and collective business success,” said Tracy Judge, founder and… more
Jul 15, 2024
Four convention centers across the U.S. are upping their game with new staff and labor training offerings, renovation projects, extended partnerships and property enhancements to improve the event experience for corporate meeting and event guests and clients.
Unions and Management Unite To Debut Trade Show Training Center in Philadelphia
To provide its staff and labor partners with training and skill-building in safety, technical skills development, customer service and hospitality, the Pennsylvania Convention Center (PCC) in Philadelphia has launched an onsite training center with a… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more