Sep 01, 2023
Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.
More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 29, 2023
For decades, on-site tours of meeting and event facilities have played an essential role in helping event planners make well-informed decisions about venue and space selection and logistics. But with event professionals facing increasing time, budget and travel limitations, digital site tours using virtual reality (VR) technology have become an increasingly helpful tool in enabling planners to explore venues from anywhere in the world without having to leave the office.
Today’s VR tours offer immersive and realistic experiences, allowing planners to navigate through event spaces, view… more
Aug 22, 2023
In August, multilingual meeting technology and services provider Interprefy debuted a major upgrade to its artificial intelligence (AI) real-time translation solution, which translates live speech from 45 languages and regional dialects into AI-generated audio and captions in 74 languages.
Interprefy’s solution now supports two-way translation and can simultaneously translate multiple spoken languages during live events and meetings — the first and only live translation solution capable of doing so, according to Interprefy officials.
“As global communication continues to expand, so should… more
Aug 10, 2023
Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.
"Many of today’s event organizers and marketers are hosting more events — across more formats — than ever before, which can make it challenging to capitalize on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent Chief Marketing Officer Patrick Smith. “… more
Jul 28, 2023
Event technology continues to rapidly evolve, providing the industry with inventive strategies for marketing and producing the most successful, engaging and efficiently run gatherings. Check out some of the latest solutions aiming to make the event experience easier and more rewarding for organizers, marketers and attendees alike.
NoteAffect
NoteAffect, an AI driven software learning and workflow management platform for conferences, launched Event-Ace, a new platform specifically created for the events industry. Based on the company’s award- winning platforms Note-Smart for education and… more
Jul 20, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled new offerings with Klik, the onsite wearable technology that the company acquired in 2021. The additions include two major updates to Klik Experiential, its wearable event technology for B2B conferences and flagship events: The Edge, an innovative update to its SmartBadge™, and Klik à la Carte, a new individual option for non-Bizzabo customers.
“We’re excited about The Edge because it’s the sleekest SmartBadge™ yet,” said Alon Alroy, co-founder and CMO of Bizzabo. “The Edge offers the same data collection, engagement and… more
Jul 14, 2023
On the heels of posting its strongest fiscal year in nearly a decade for meetings, incentives, conferences and exhibitions — and many more to come this year and in 2024 — Discover Puerto Rico is further stepping up event marketing efforts with groundbreaking virtual reality (VR) technology.
Through a strategic partnership, Discover Puerto Rico has become the first destination marketing organization to partner with CyberDyme, a leading provider of virtual reality sales and marketing solutions, to provide an immersive sales presentation experience for prospective event clients through its… more
Jul 07, 2023
Event organizers who produce shows at the Las Vegas Convention Center and Allegiant Stadium will be able to better understand their carbon footprint and identify efficiencies that could lower costs, thanks to a new partnership with nZero.
The tech platform is providing near real-time tracking and management of carbon emissions and water consumption data, helping these event venues gather and analyze granular data 24/7. nZero’s analysis will inform operational decision-making, maximize decarbonization efforts across all facilities and create efficiencies that will ultimately improve their… more
Jul 05, 2023
Leading event technology company Gevme introduced GoGreen, a new platform feature designed to measure and offset carbon emissions associated with event attendees’ travel. By calculating carbon emissions and providing options to contribute toward eco projects worldwide, GoGreen aims to empower event organizers and participants to impact the environment positively.
“GoGreen is a game-changer in the events industry, offering a unique opportunity for event organizers and attendees alike to embrace environmental responsibility right at the starting line registration,” said Jonathan Easton, vice… more
Jun 27, 2023
As event organizers look to further boost revenue during an economic downturn, they are increasingly relying on pre-scheduled meetings to create more valuable and impactful interactions at gatherings, according to the recently released B2B Relationships Report by DAHLIA+Agency and AI-powered event platform Grip. The two entities collaborated on the research in an effort to understand the reasons for the surge in demand for pre-scheduled meetings, including the event software to power them.
The report examines the findings from its survey and one-to-one interviews and defines a new four-step… more
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only more