News

Sep 14, 2023
Combining more than 75 years of trade show and conference industry experience, Wayne Crawford and Jim Forlenza have formed Cobalt Event Studios, a new company that serves not-for-profit associations, independent organizers, corporate events and exhibiting companies. The company provides strategic insight and consulting to optimize event sales, efficiencies and planning. Crawford and Forlenza have integrated their expertise and knowledge in sales maximization, business development, strategic planning, event technology platforms, event creation, international event management, M&A and… more
Sep 12, 2023
Corporate event planners and trade show organizers now have a new service that can assist them in their quest to achieve net zero carbon events: Reduce 2, Saving the Planet by Degree, an independent third-party sustainability assurance practice. Founded and launched in August by Glenn Hansen, who served as president and CEO of auditing organization BPA Worldwide for more than 40 years, Reduce 2 focuses on standards writing, carbon footprint calculating, certifying companies and events to industry and international standards (such as ISO 20121, 14001 and 14064), as well as assuring companies… more
Sep 11, 2023
Neurodiverse, autistic and sensory-challenged attendees who may feel overwhelmed and overstimulated by the convention center environment while participating in events at Pittsburgh’s David L. Lawrence Convention Center (DLCC) now have several new resources available at the venue. DLCC, which hosts a full calendar of major trade and consumer events in the Northeast region, has embraced accessibility via its recent partnership with KultureCity, a national nonprofit that works to improve the quality of life for individuals with sensory needs.  The new initiative features a certification… more
Sep 08, 2023
Who are the up-and-comers that are making an impact on their own organizations, industry associations or the event industry overall? What do they view as the industry’s biggest challenges? What are their hopes for the future?  To find out, Corporate Event News is launching a new series featuring interviews with influential young professionals representing every aspect of the industry, from event marketers to suppliers, to find out their take on the industry’s biggest strengths and weaknesses. In this first one, we feature Nikki Bibbero, owner of Bibbero Meetings and Events. Tell us about… more
Sep 07, 2023
Combating food waste is a hot topic in the meetings and events industry these days — and for good reason. The average event wastes 15% to 20% of the food it produces, according to a recent Beyond Food Report.  The U.S. discards more food than any other country in the world — nearly 60 million tons (120 billion pounds) every year, which is estimated to be nearly 40% of the entire U.S. food supply – equating to 325 pounds of waste per person, according to Recycle Track Systems. With corporations and organizations increasingly prioritizing sustainability practices at the venues in which they… more
Sep 06, 2023
The Net Zero Carbon Events initiative has published "Best Practices for Decarbonization Pathways" to provide actionable insights and strategies that can be implemented immediately by event organizers, venues, exhibitors and suppliers. The document is available free to download here. The interim document provides best practices for venue energy, smart production and waste management, food and food waste, logistics and travel and accommodation. The document highlights actions to help event organizations gain a head start on their decarbonization journey. Full guidance documents are set for… more
Sep 04, 2023
This month’s People News celebrates the power of women in the corporate events industry. Check out all these female event professionals who are moving up and assuming senior and leadership roles at event-related organizations across the country! San Diego Tourism Authority  Theresa Cunningham has joined the San Diego Tourism Authority (SDTA) as director of diversity, equity and inclusion and community engagement. In this newly created role, Cunningham will work closely with SDTA departments to create key performance indicators aligned with organizational goals, represent SDTA on community… more
Sep 01, 2023
Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.  More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 31, 2023
Choosing to eat a more plant-based diet has been one of the biggest trends among consumers in recent decades, as it’s been proven to have health benefits and be better for the planet, offsetting the carbon emissions generated by the meat and dairy industry.  As event professionals grapple with catering to the various dietary needs and restrictions of attendees, one of the best perspectives to take is a plant-forward yet balanced view that is nutritious and inclusive to all attendees while also being sustainable and leaving the planet in a healthier place, according to Tracy Stuckrath,… more
Aug 29, 2023
For decades, on-site tours of meeting and event facilities have played an essential role in helping event planners make well-informed decisions about venue and space selection and logistics. But with event professionals facing increasing time, budget and travel limitations, digital site tours using virtual reality (VR) technology have become an increasingly helpful tool in enabling planners to explore venues from anywhere in the world without having to leave the office.  Today’s VR tours offer immersive and realistic experiences, allowing planners to navigate through event spaces, view… more
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only more