I was the head of corporate events and travel for a tech company in Silicon Valley in early 2000. I managed a global team of professionals who managed over $5 million a year in event spend. We did great work, were paid well and, for the most part, loved what we did. When the internet bubble burst and 9/11 happened, we were forced to let droves of people go. My entire team was dismantled. I was crushed.
Get Strategic with Christy Lamagna
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Christy Lamagna, CMP, CMM, CTSM Christy is the founder and chief strategist of Strategic Meetings & Events, which specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry. Christy is a nationally recognized, award-winning strategic planner and entrepreneur who writes for multiple industry publications, has a private coaching practice and has taught event and meeting management classes at a college level. She speaks at industry events whenever possible as a way of giving back to the profession that has given her 28 years of career satisfaction. |
Apr 17, 2018
This is the final piece in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau on how planners can strategically build relationships with speaker’s bureaus.
Mar 22, 2018
Event strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience.
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