By now, you’ve likely seen ChatGPT all over your social feed. This cutting-edge AI language model is revolutionizing the events industry, streamlining processes and making life easier for event professionals. You may be wondering how you can use this in marketing your events.

But first, what exactly is ChatGPT? ChatGPT is a conversational AI language model developed by OpenAI. It uses deep learning techniques to generate human-like responses to text inputs, allowing it to converse with users on various topics. It’s trained on a large corpus of text data, allowing it to have a wide range of knowledge and the ability to generate contextually appropriate responses.

How will ChatGPT revolutionize the way we market our events? The team at Snöball decided to take ChatGPT for a test drive and experiment with nine event marketing ideas using ChatGPT. Following are the first four ideas of a two-part series.

1. ChatGPT for Social Media Content Calendar

We started with social media as the first event marketing strategy. Social media is an important strategy in promoting events and helps to:

• Reach a large and diverse audience that may not be accessible through traditional marketing channels.
   
• Increase engagement by providing a way to interact with attendees and potential attendees, allowing you to build a community around your event and increase engagement.
   
• Create a buzz and excitement by consistently sharing content about the event on social media.
   
• Provide real-time updates and behind-the-scenes coverage of the event, keeping attendees informed and engaged.
   
• Gather feedback and opinions from attendees, which can be used to improve future events.
   
• Enhance event visibility and build brand awareness, both during and after the event.

Building a content calendar is daunting and time consuming, we get it. So we prompted ChatGPT with this request:

Can you build a social media calendar for CES 2023 & put it in a tabular form? I need 4 columns; dates, time, content type, actual post content.

By automating repetitive tasks, ChatGPT helps event professionals work more efficiently, allowing them to focus on the tasks that really matter. We all know how long it takes to build a social media calendar. ChatGPT not only gave us a detailed social post copy but also organized it in a table with daily suggested posts. It may not be as high quality as you need it to be, but it saves time by getting you started. 

2. ChatGPT for LinkedIn Post

LinkedIn is one of the most important social media platforms for event marketing, so we asked ChatGPT to come up with a post for the event.

Create a LinkedIn post for CES 2023 along with a meta title and description.

ChatGPT came through again, creating an enticing lead-in sentence and all of the necessary info to persuade attendees to register, along with an appropriate meta title and description.

3. ChatGPT for Event Marketing Emails

Following the social media promotion, we wanted to see if ChatGPT could do something similar with email campaigns.

Create an email blast campaign for CES 2023 along with an engaging subject line. Sender name should be CES 2023.

As you can see below, ChatGPT quickly generated an email copy along with an engaging subject line and has performed reasonably well in formatting!

4. ChatGPT for Industry-Specific Incentives for Events

ChatGPT can generate customized incentives to motivate attendees to spread the word about the event, increasing its reach and visibility. We dove deeper into our CES 2023 example and asked ChatGPT to generate a list of incentives.

For the above social post and email blast, can you list a few incentives to register?

What surprised us the most was how it provided us with examples of tech-related incentives that actually matter to CES 2023 audience.

Stay tuned for the second part of this ChatGPT blog next week, detailing five more innovative ways to use artificial intelligence for event marketing. 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!