As part of its evolving lineup of innovative technology solutions, Maritz Global Events gave attendees at the recent IAEE Expo! Expo! show in Philadelphia a sneak peek of its new First Person Experiences initiative. The new technology is designed to increase return on investment for event organizers through a digital replica of a trade show, product launch or other event experience.

First Person Experiences extends the value of a live event, increases audience reach and creates incremental revenue, according to Aaron Dorsey, vice president of product management for Maritz Global Events.

“Show organizers and event planners have been struggling for years on how to increase exhibitor ROI and also provide a return on investment for their events,” Dorsey said. “First Person Experiences helps both exhibitors and show organizers take the significant investment made in their booth and show floors and extend it long after the event ends through a unique 3D, immersive experience.”  

By digitally capturing the live, physical trade show, including exhibition space, booth tables and theater experiences, Maritz Global Events creates a digital, 3D environment replica of the entire event that can be accessed any time through the show organizer's website. The trade show or booth can be “relaunched” following the live event, allowing attendees to virtually “walk the floor,” interact with exhibitors and content, and conduct business live and in real-time. 

By relaunching the event during a set time period, First Person Experiences guests can live chat and even jump on a video call with available exhibitors while navigating through the immersive environment, according to Dorsey.   

First Person Experiences is one of the many technology solutions Maritz offers event professionals as part of its commitment to innovative experience design. The company aims to offer tech products that differentiate, innovate and add value, including options such as facial recognition, beacon technology, data analytics and best-in-breed digital platforms. Maritz technology products are seamlessly integrated within an ecosystem that provides real-time updates as well as a smooth user experience.

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