Global cloud-based, technology-enabled services leader Intrado has acquired Hubb, a leading provider of hybrid event management technology. Finalized Aug. 13, the acquisition opens the door for Intrado Digital Media to expand its leadership position as the world’s largest technology platform built for the omnichannel event marketplace.

According to Intrado officials, the combined capabilities of Intrado Digital Media and Hubb will offer event planners a single source for unified on-site and online events, providing data and analytics across the entire event portfolio that offers valuable insights that drive business and prove event ROI.

“Adding Hubb to Intrado’s Digital Media business will create an innovative, efficient, next-generation all-in-one event platform,” explained Ben Chodor, president of Intrado Digital Media. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid and virtual attendees. It will also accelerate the development of Intrado’s self-service virtual event offering.”

Meanwhile, Hubb’s executive team and employees will join the Intrado Digital Media team to support clients and drive continued technology development and product innovation.

According to Hubb officials, the Hubb Platform powers virtual, onsite and hybrid events that bring brands to life and drives business growth by streamlining time-consuming processes, mining profitable insights, boosting engagement and improving ROI. By collecting, managing and marketing event data more efficiently, Hubb powers high-impact, immersive and personalized experiences. 

“We built the Hubb platform because we believe in the power of events to connect people, build community and drive revenue,” said Allie Magyar, Hubb founder and CEO. “Intrado Digital Media shares our vision to develop technology that drives progress and propels the events industry forward.”

She continued, “Intrado’s focus on building the largest global technology platform for events, their unwavering commitment to client service and exceptional culture, combined with Hubb’s drive for innovation and deep commitment to the events industry, will bring incredible value to partners, employees, customers and the industry as a whole.” 

Delivering more than 1.8 million events annually, Intrado Digital Media’s event technology supports thousands of well-known brands including Red Hat, Amazon AWS, Adobe, InfoSec World and Rackspace. The company maintains sales and/or operations in the U.S., Canada, Europe, the Middle East, Asia Pacific, Latin America and South America. 

“After integrating Intrado Digital Media and Hubb technology, clients will have the ability to deliver fully converged, omnichannel events resulting in engaging experiences for attendees, regardless of their location,” Chodor added. “We are excited to welcome Hubb employees, customers and partners to Intrado.”

Jefferies LLC and Morgan Stanley & Co. LLC acted as financial advisors to Intrado, while JMP Securities LLC acted as the exclusive financial advisor to Hubb.                                                                      

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