Tech News: Bizzabo Launches Bizzabo Studios, Freeman Partners with 42Chat

October 12, 2023

A leading event technology company and a full-service global event agency recently unveiled new service offerings to help show organizers and meeting planners produce more impactful events and elevate the attendee experience.  


Bizzabo, the Event Experience OS, recently launched Bizzabo Studios, a premium event creative and production service that merges event technology with creative and operational expertise to produce more innovative and compelling digital or in-person events. 

The new offering is the result of a successful multi-year partnership between Bizzabo and award-winning creative agency Smyle, which together have successfully executed more than 250 events for clients including Amazon, Salesforce, ABB, AspenTech, Financial Times, Lululemon and Wella. 

Smyle will be using its decades of global digital and hybrid experiential expertise to support the new Studio, according to Bizzabo officials.

“This Bizzabo-Smyle partnership has brought together two of the best in the business to develop a truly unique offering for our customers,” said Eran Ben-Shushan, CEO and co-founder of Bizzabo. “With Bizzabo Studios, event organizers can get the best of both worlds – our world-class event technology and Smyle’s unmatched creative and production expertise – to create compelling event experiences for attendees and sponsors while delivering strong business results.”

The new service offers several event service packages with a predefined scope of work that can be kicked off quickly to help provide clients with maximum value. These packages include template design, registration setup and end-to-end event configuration. 

Studio’s multi-disciplinary team of tech experts, event producers and creatives is also available for custom engagements, including project management, creative services, strategic consultation, content creation and production services, according to Bizzabo officials.


Freeman recently partnered with 42Chat to help trade show and conference organizers support attendee engagement via a conversational AI customer service solution. The new AI offering will provide Freeman customers with web and SMS AI chatbots for pre-show, during and post-show communications to improve the event experience by assisting attendees with real-time needs, such as finding registration, locating an exhibit and more.

“We are thrilled to partner with Freeman, the global leader in events,” said Bob Caldwell, co-founder of 42Chat, a provider of curated conversational AI solutions for organizations and events.

He continued, “Freeman works with the leading brands and organizers in the industry, and this partnership will introduce 42Chat to new organizations and allow for easy setup and deployment of our system across a wide-cross section of events.”

According to Freeman officials, this partnership opens a new attendee communication channel for its customers while 42Chat delivers an industry leading 95% correct response rate, ensuring timely and accurate support for event attendees.

“42Chat’s AI technology is scalable, privacy compliant, accurate and easy to deploy which makes it a perfect partnership for us and our clients,” said Paul Fletcher, executive vice president, Audio Visual & Event Technology Operations at Freeman. “We’re seeing a generational shift in show attendees with a younger audience. As their needs evolve, this partnership allows our customers to meet these new attendees where they are, and be able to answer questions 24/7 on-the-go.”

To learn more about deploying this new service as well as Freeman’s extensive portfolio of event tech solutions, go here.

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