Tarsus Group, parent company of Corporate Event News and its sister publication, TSNN, is growing its team with two new hires. Long-time trade show journalist Danica Tormohlen has joined as Vice President of Content for Tarsus Media (encompassing TSNN and Corporate Event News), and Bridgett Maddux has joined as National Sales Manager for Tarsus Media.

“I have known Danica for a long time, and she is bar none one of the most passionate people covering the trade show industry,” said Tarsus Media President Rachel Wimberly.

She added, “We are very fortunate that she will be a part of our team, along with Bridgett Maddux, who is a seasoned sales professional in the industry. Both Danica and Bridgett will work on our existing brands, TSNN and Corporate Event News, as well as support further planned growth initiatives in Tarsus Media.”

An award-winning journalist who has covered the trade show industry since 1994, Tormohlen has been the founder and owner of Live & Unfiltered Media, a company that provides content and consulting services for the live events industry.

Her clients have included some the world’s leading media and exhibition organizations.

Most recently, she served as content producer, North America, for UFI, the Global Association of the Exhibition Industry. Tormohlen also worked as media consultant for ASM Global, the world’s leading producer of entertainment experiences.

Prior to launching her own content business, she served as Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers, the leading global association for independent show producers.

Previously, she served as editor at large at Trade Show Executive for 10 years and as Editor-In-Chief and Publisher of EXPO magazine, where she worked for 16 years. In 2020, Danica earned three journalism awards for editorial excellence from the American Society of Business Publication Editors.

“I’m thrilled to join the Tarsus Media Group as Vice President, Content,” Tormohlen said. “I’m looking forward to using my 29 years of industry experience to supplement and enhance the editorial at TSNN, the longest-running B2B content provider serving the trade show industry, and its related brands, including Corporate Event News and the TSNN Awards.

She added, “I’m excited to work with such an incredible team that includes many long-time industry friends and leaders like Doug Emslie, Rachel Wimberly, John Rice, Lori Tenny and Lisa Plummer Savas.”

Maddux has worked in sales in the events industry for several high-profile companies, such as PennWell’s Power Group, Access Intelligence’s Power Group and Eaton Hall Exhibitions.

Maddux will work with long-time VP of Sales John Rice on partner relationships and media sales for TSNN.com and CorporateEventNews.com.

“I have worked for several trade show, event and media companies over the years, and I would utilize TSNN as a great resource to find ideas, for suggestions to clients, etc.,” Maddux said. “I'm thrilled to join the Tarsus Media/TSNN Team and to bring my excitement of the industry to work everyday.”

Danica can be reached at dtormohlen@tsnn.com and Bridgett can be reached at bmaddux@tsnn.com.

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