Oct 02, 2023
“There's an old saying that goes … if it's measured, it's managed,” said Oliver Bailey, head of Interaction Design for IMEX Group. “So the opposite is also true. If you're not measuring something, you can't be expected to manage it effectively.”
But how do you measure event design and experiences?
Bailey and his team are working with Zenus to measure attendee sentiment, as well as traffic, dwell time and demographics in several locations at the upcoming IMEX America, taking place Oct. 17-19 at Mandalay Bay Convention Center in Las Vegas. Always looking to experiment and try new event tech,… more
Sep 29, 2023
Simpleview, a CRM, CMS and marketing solutions company for destination marketing organizations (DMOs), has teamed up with Viator, a subsidiary of Tripadvisor, to bring an online marketplace offering more than 300,000 tours, activities and attractions to destination websites.
Event organizers will have a new tool to help attendees and exhibitors book experiences in the host city before, during or after their meetings, trade shows and conventions. By offering Viator's trusted platform, DMOs can provide visitors with a secure and reliable booking experience.
"At Simpleview, our mission is to… more
Sep 21, 2023
By the time she began working in the male-dominated field of technology, Daphne Hoppenot was used to being one of the few women in the room.
“Even in high school when I was studying engineering, there were two classes of 30 students where I was the only girl,” she said. “For better or worse, you get used to it when you’re in this field.”
After graduating from Princeton University with a bachelor of science in engineering, Hoppenot spent her 20s working in business and market development roles at digital AI-led experience platform company Yext, which gave her exposure to hundreds of… more
Sep 18, 2023
Gearing up to once again recognize the achievements of companies delivering digital and technological solutions to the events industry, the 11th annual edition of the Event Technology Awards (ETA) has announced finalists for each of its 34 categories.
Created to recognize achievement in the event technology industry, the Event Technology Awards will announce the award winners at the end of the first day of Event Tech Live 2023, set for Nov. 15-16 at ExCeL London.
This year’s awards included six new categories that have been embraced by the events industry with plentiful entries and at… more
Sep 01, 2023
Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.
More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 29, 2023
For decades, on-site tours of meeting and event facilities have played an essential role in helping event planners make well-informed decisions about venue and space selection and logistics. But with event professionals facing increasing time, budget and travel limitations, digital site tours using virtual reality (VR) technology have become an increasingly helpful tool in enabling planners to explore venues from anywhere in the world without having to leave the office.
Today’s VR tours offer immersive and realistic experiences, allowing planners to navigate through event spaces, view… more
Aug 22, 2023
In August, multilingual meeting technology and services provider Interprefy debuted a major upgrade to its artificial intelligence (AI) real-time translation solution, which translates live speech from 45 languages and regional dialects into AI-generated audio and captions in 74 languages.
Interprefy’s solution now supports two-way translation and can simultaneously translate multiple spoken languages during live events and meetings — the first and only live translation solution capable of doing so, according to Interprefy officials.
“As global communication continues to expand, so should… more
Aug 10, 2023
Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.
"Many of today’s event organizers and marketers are hosting more events — across more formats — than ever before, which can make it challenging to capitalize on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent Chief Marketing Officer Patrick Smith. “… more
Aug 03, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled “The State of In-person B2B Conferences: Analyzing Organizer and Attendee Insights on Today's Most Impactful Gatherings,” a comprehensive report underscoring the value of face-to-face events.
Despite a year of headlines about economic uncertainty and layoffs, in-person events are thriving, according to the survey,” said Alon Alroy, co-founder and chief marketing officer of Bizzabo.
In June 2023, Bizzabo conducted the extensive survey of more than 4,000 event organizers and attendees to gain deeper insights into the current… more
Jul 28, 2023
Event technology continues to rapidly evolve, providing the industry with inventive strategies for marketing and producing the most successful, engaging and efficiently run gatherings. Check out some of the latest solutions aiming to make the event experience easier and more rewarding for organizers, marketers and attendees alike.
NoteAffect
NoteAffect, an AI driven software learning and workflow management platform for conferences, launched Event-Ace, a new platform specifically created for the events industry. Based on the company’s award- winning platforms Note-Smart for education and… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more