Event technology continues to rapidly evolve, providing the industry with inventive strategies for marketing and producing the most successful, engaging and efficiently run gatherings. Check out some of the latest solutions aiming to make the event experience easier and more rewarding for organizers, marketers and attendees alike.   

NoteAffect

NoteAffect, an AI driven software learning and workflow management platform for conferences, launched Event-Ace, a new platform specifically created for the events industry. Based on the company’s award- winning platforms Note-Smart for education and Meeting-Master for enterprise, Event-Ace will use the same technology base.

“Drawing upon our extensive expertise in the event industry, we explored the challenges facing organizers in today’s hyper digital world,” said Jesse Snipper, COO of NoteAffect. “We then crafted Event-Ace to fit smoothly in the existing processes and procedures and provide a seamless and user-friendly experience for everyone.”

Event-Ace is designed to make live demos, PowerPoint or any other digital content into an engaging presentation. Instead of only displaying digital content on a screen to watch, Event-Ace broadcasts it to attendees’ devices, allowing them to make notes, annotate, highlight and ask questions directly on the live content. All of their content, personalized information and notes collected at the event are stored in one place for easy access.

Meanwhile, Event-Ace’s artificial intelligence (AI) gathers information for organizers to provide insight into engagement, participation, usage and access for keynotes, education sessions, tech bars, product showcases and other presentations to help make data-driven decisions. 

Event-Ace offers additional features such as live polling, CEU reporting and closed captioning built in.  The platform also comes with a revenue-generating program specifically designed for the event’s sales team to sell to their exhibitors and sponsors.  

According to Jay Tokosch, CEO of NoteAffect, the company has received encouraging feedback about Event-Ace so far.  

“We previewed Event-Ace with some event industry specialists, and we heard things like ‘This will set a new standard in attendee experience’ and ‘You have built something really special here,’” Tokosch said. “Having worked with thousands of events over the past 14 years, we’ve learned a lot about what keeps attendees and exhibitors coming back.”   

CORT and Allseated

Event furnishings provider CORT partnered with event lifecycle platform Allseated to offer a virtual planning experience of its latest collection, which features natural environments and warm and neutral tones, allowing planners to design spaces that brings the outdoors inside.

"Collaborating with Allseated gets our new furnishings into the hands of designers quickly and provides a best-in-class space planning experience for all event sizes and types," said Kevin Dana, executive director of marketing and merchandising at CORT Events.

Integrating the CORT Events catalog into the Allseated platform enables meeting and event planners to see the full roster of up-to-date product listings, request quotes and make purchases with a realistic 2D and 3D view of their venue. Clients also have access to account executives trained to assist with the design process, help maximize their space, design with purpose and keep building safety codes and walkway spacing in mind.

“We’re delighted to offer CORT Events’ clients a centralized experience equipped with the newest collections and capabilities today’s event planners need,” said Erin Rooney, chief marketing officer at Allseated. “Our passion lies in helping event professionals everywhere reimagine what’s possible in space design and experience activation, and we’re excited to continue bringing this to life with CORT Events.”

GlossAi

Generative artificial intelligence (AI) services provider GlossAi unveiled an advanced video AI (V-AI) solution that aims to reshape how event promotions are delivered. Creating rapidly edited video using AI, the technology produces dozens of highlight reels for each event speaker quickly following their presentations, which can be used as highlight and teaser reels designed for various marketing channels, including social media, email and websites.

“Using V-AI, each speaker will receive personalized highlight reels and edited videos that boost brand perceptions and turn speakers into targeted promoters,” said Ofer Familier, co-founder and CEO of GlossAI. “Organizers are seeing the benefits of the AI revolution, turning what was once a costly and cumbersome promotional video into dozens of modern clips that are then shared across networks.”

Within minutes after speakers walk off stage, the software utilizes the video recording of the presentation to create clips of the most important moments or key statements, which are specifically designed for various marketing channels. The rapid turnaround allows event marketing teams and speakers to boost their online presence, create real-time engagement and increase the number of new audience members, potential attendees and more—all without the need for a full-time video editing team.

Beyond videos, the software can produce other AI-generated content, such as ebooks, white papers and more, all from a single speaking engagement.

PCMA Event Leadership Institute

The Professional Convention Management Association’s (PCMA) Event Leadership Institute (ELI) is offering a new certificate course to help event professionals harness the power of artificial intelligence (AI).

The five-week course, Enhancing Events with AI, begins Aug. 16 and will be taught by Nick Borelli, an industry expert in experience design, event technology and digital marketing.

The course is designed to provide a broad understanding of how AI functions, explore the most powerful and practical AI platforms and dive into real-world use cases where AI can revolutionize the marketing, planning, execution and data analysis of events.

The cost of the course is $556 for members of PCMA, Corporate Event Marketing Association (CEMA) and ELI, and $695 for non-members.