Blogs
Sep 15, 2017
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing.
The big money is in live streaming professional sports games, fashion shows and music festivals. Big-name brands are investing significant sums in sponsoring live streams. T-Mobile sponsored the YouTube stream of the Coachella music festival. 7Up is rumoured to have spent upwards of $30 million to sponsor festivals and DJs in 2014… more
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Sep 15, 2017
Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same?
The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on the hard ground of unoriginality.
Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age where consumers… more
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Sep 15, 2017
During a recent Thinking Thursday event, we gathered industry experts to discuss ideas for solving the elusive audience attraction mystery, which often feels like harnessing a unicorn. The concept sounds sparkly and amazing, but the process of corralling attendees – not just any attendees, but the RIGHT ones – and keep them coming back can feel unrealistic.
While it’s tempting to dust off tried-and-true marketing tactics during planning, especially with limited time, staff and budgets, you’ll reap better results with fresh approaches that go digital.
Between our experts’ astute advice and… more
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more