Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an event industry speaker. Rachel helps event professionals grow their attendance with results-driven marketing strategies.
Artificial intelligence (AI) is here to stay, and tools such as ChatGPT by OpenAI are transforming the way the world conducts business, including the events industry. In the second part of our blog series, "9 Ideas for Using ChatGPT in Event Marketing," we detail the remaining five innovative ways event professionals can employ the revolutionary tool.
The potential for pairing ChatGPT and DALL·E 2 in creating marketing materials has been explored in our recent CES 2023 social media campaign below. We told ChatGPT:
I need some cool design ideas for the above social post.
The combination of ChatGPT’s design ideas and inspiration with DALL·E 2’s graphics capabilities produced unique, visually appealing results. While this is just one example of the capabilities of these technologies, it demonstrates their potential in elevating event marketing materials.
We copied and pasted the design idea on Dalle 2, and it generated four original designs.
We had a branded social post with an original design and copy ready in minutes!
With its ability to develop social copy tailored to a specific audience segment, ChatGPT ensures that event professionals can effectively reach their target market with their message. We asked:
Can you write the social media post in French and Arabic?
Although it was able to generate a somewhat comprehensible translation in French, it is currently incapable of producing results in non-Latin script languages like Arabic.
ChatGPT’s ability to generate content with keywords and phrases relevant to the event can improve its search engine ranking, making it easier for potential attendees to discover the event online. We asked:
For CES 2023, can you generate a list of SEO keywords?
We experimented with ChatGPT to see how it could potentially aid in event video marketing. One of its features is the ability to curate speaker questions for event video marketing, which aligns with the trend of short-form videos. According to Hubspot, 90% of marketers are expected to increase or maintain their investment in short-form video in 2023. We asked ChatGPT’s help to suggest speakers’ interview questions.
Suggest questions to ask a speaker promoting their session at CES 2023
With managers needing to know the justification for attending events, including the costs of travel, lodging, time away from work and other expenses, it’s crucial to have well-written justification letters (pc/nametag, 2023). Let’s explore how ChatGPT can be used to craft a persuasive letter.
Generate a justification letter for CES 2023.
The result was impressive. Might as well pack your bags for Vegas!
In conclusion, while ChatGPT has the potential to revolutionize the way event professionals market their events, it is important to recognize its limitations. ChatGPT, being an AI language model, lacks the human touch and empathy that is often crucial in building relationships with potential attendees. Furthermore, its responses are limited to the data it was trained on, and it may not always be able to provide contextually relevant answers.
Click here for "9 Ideas for Using ChatGPT in Event Marketing, Part 1."
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