May 02, 2024
Let’s start with this statistic: On average in 2023, 45% of conference attendees delayed registering until four weeks or less before an event.
That’s among the eye-popping findings in a new Registrations Insights Report from experience design company Maritz, the result of a deep dive into more than 360,000 attendee registrations across 30 trade shows over the past few years.
The report looks at registration pacing, which attendees are most likely to register late and why, and how to adapt to this changing attendee behavior. Significantly, the authors also work to reframe the discussion… more
Apr 22, 2024
In celebration of Earth Day 2024, we want to share highlights from our latest podcast interview with Honeycomb Strategies CEO and ASM Global Chief Sustainability Officer Lindsay Arell. These 10 takeaways highlight the multifaceted approach to sustainability in events, encompassing operational changes, partnerships, transparency and a broader industry shift towards sustainable practices.
1. Integration of Sustainability Practices: Natural Products Expo West is one trade show that’s leading by example. The trade show has successfully integrated sustainability practices into nearly every aspect… more
Apr 16, 2024
Approximately 2,000 attendees, including 800 hosted buyers gathered at The Venetian in Las Vegas for Connect Spring Marketplace April 2-4. Owned by Informa, the event connects meeting buyers and suppliers for one-on-one conversations, but also weaves in educational opportunities; a trade show featuring destinations and fresh experiential ideas; and after-hours networking events.
Here are some of the fresh ideas and classic events that made Connect Spring Marketplace a success.
More Cowbell!
The eTourism Summit, an event for destination marketers co-located with Connect Spring Marketplace,… more
Apr 15, 2024
While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the Annual Survey of Exhibition Rates. The Exhibitor Advocate — a non-profit organization dedicated to providing industry stakeholders with expert advice, research and tools to amplify the voice of exhibitors — has released its latest survey that analyzes labor and equipment costs across 24 major U.S. cities.
This year’s report demonstrates that while corporate events continue to be a valuable sales and… more
Apr 12, 2024
What are the top trends expected to have the biggest impact on the meetings and events industry in 2024 and beyond?
Meeting planners are expecting live event attendance to grow over the next three years, but they are also facing rising costs, a wider impact on destination selection due to politics and a growing importance of diversity, equity and inclusion (DEI) of meeting attendees and speakers, according to the 7th Annual State of the Meetings & Convention Industry.
Conducted by creative insights firm Future Partners in collaboration with travel and tourism strategic marketing… more
Apr 02, 2024
As an annual international day of advocacy that showcases the incredible and undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses, communities and the global economy, Global Meetings Industry Day (GMID) will once again gather event industry professionals virtually and in person on Thurs., April 11 to communicate and celebrate the importance of the events industry.
An initiative of Meetings Mean Business (a division of U.S. Travel), the event is again being hosted virtually by Meeting Professionals… more
Mar 29, 2024
For organizers who are truly serious about sustainability and lowering the environmental footprint of their trade shows, meetings and events, incorporating plant-forward menus is more than a culinary trend — it’s a strategic choice that aligns with broader societal shifts, especially among younger generations. By making this change, event organizers can not only enhance the attendee experience but also cut carbon and costs while contributing to a more sustainable and equitable world.
The demand for plant-based options is growing steadily, driven by a combination of health concerns,… more
Mar 18, 2024
How do you take your corporate event from good to great? The first step is understanding your audience, advised Senior Event Marketing Leader Kimberly Kee — who has managed event programs for MCI, Hughes, Boeing, Arrow and TeamViewer — during a session at EXHIBITORLIVE 2024.
“Be prepared to ask a lot of questions to find out where you need to focus your planning priorities,” she said. “Understand both objective and subjective data by using online survey tools combined with more personal tactics.”
Here’s an overview of nine more steps for planning a great corporate event.
1. Event branding… more
Mar 11, 2024
If your trade show or event organization works with independent contractors, it’s important to know how a new employment rule that takes effect on March 11 could impact labor costs for businesses that rely on contract labor or freelancers, such as trucking, manufacturing and more.
The industry sector most likely to be impacted: general service contractors, AV companies, freight companies and other suppliers that rely on independent contractors.
Why it matters: Increased costs for suppliers could be passed on to event organizers or exhibitors, who were already facing increases of 7%-30% for… more
Mar 07, 2024
As the corporate meetings and events industry moves into full recovery mode this year, there are myriad industry events for event professionals to take advantage of. After all, not only are industry conferences an excellent source of professional development with plentiful educational opportunities designed to inform and inspire, but also they’re a great way to connect with peers and make new business contacts, all in one place.
Here, we’ve curated a short list of upcoming U.S.-based events that meeting and event professionals should consider adding to their schedules in 2024.
Connect… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more