Apr 14, 2021
For event professionals who are passionate about sustainability, this past year has raised some concerns about the future of green events. As the trade show and meetings industry begins to recover, and with event budgets tighter than ever, will anyone care enough about sustainability to help the cause or will green practices end up on the bottom rung of importance? And with many events using chemical cleaning agents to keep participants safe from possible virus spread, how do eco-minded event planners reconcile this not-always-green operating procedure with creating an environmentally… more
Apr 09, 2021
Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned.
“There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.”
Flash forward to the past 12 months, when many attendees and exhibitors have cursed their virtual… more
Apr 01, 2021
There is more than one way to run a virtual event. Likewise, there are significant different objectives. Finding the right technological partner is crucial to securing the desired outcome. Here, we look at how two vastly different organizations — Connect and The Mars Society —have much to be proud of despite their paths.
Connect Cyber
Connect is a business-to-business operation geared to develop business relationships between meeting planners and hosts ranging from CVBs to hotels, convention centers and other venues. Unlike many companies, Connect kept its flagship conference in-person in… more
Mar 26, 2021
Marriott International turned event planners into willing lab rats this January at the Gaylord Rockies Resort and Convention Center outside of Denver. More than 100 of the attendees were on-site at the massive property while another 800 were digital. Knowing that more than 50% of those attendees were meeting and event professionals planning to host a hybrid event within the next six to 12 months, Marriott hoped to show a way forward while gaining insight into how it could serve the new era of events.
The results, which surely will be modified as the industry learns more, are the centerpiece… more
Mar 22, 2021
Do you have Zoom fatigue? Haute Dokimazo CEO Liz Lathan and President Nicole Osibodu are willing to bet you’ll never get tired of a virtual shark dive. In the first of four virtual events known collectively as Convo 2021, the two event virtuosos sent nearly 80 sales and marketing executives jaws to jaws with, well, Jaws, from the comforts of their own home.
While it seems like a deep-sea adventure that only the wildly creative Haute Dokimazo team could imagine, Lathan and Osibodu note that event planners have the capability to create memorable experiences — whether attendees are together in-… more
Feb 22, 2021
Perhaps a lost fact in the pandemic is that large groups are indeed gathering at one site with a common goal—the very definition of what a corporate event should be. Naturally, it would take experienced event producers to see the potential for enhancing the shared experience of getting stuck with a hypodermic needle.
“We are going in with a mindset of when they arrive, how do you ease them through it?” said Mimi Eayrs, chief operating officer of JWP, a boutique event and fundraising agency founded by Josh Wood that is in talks to energize vaccine centers across the county. “We want to make… more
Feb 10, 2021
If absence makes the heart grow fonder, then the love companies feel for their employees working remotely must be at all-time high as we approach the first Valentine’s Day of the pandemic era.
Given that the recovery isn’t going quite as fast as we would like, a little prick from Cupid’s arrow can go a long way right now. It doesn’t take much to show appreciation to staff adapting to a new reality that very likely includes kids homeschooling and Zoom burnout.
While there is certainly more than one way to show the love this year, here are a few choice ideas for V-day gifts to help sweeten… more
Feb 08, 2021
How do you guarantee a new experience for your next meeting? Book at a hotel that is not even open yet.
That’s what Sandra Geiger, a global account executive with ConferenceDirect, opted for when planning an Alabama association’s annual membership meeting.
The June 2021 event will be held at Hotel Effie in Destin, Florida. The boutique property opened its doors the first week of February.
From all accounts, the hotel appears to be the latest gem along the Emerald Coast. Geiger is certainly counting on it—as she signed the contract without setting foot on the property.
“We have never… more
Feb 03, 2021
Need proof events are learning to adapt to the new world? Black Hat Asia 2020 scored remarkable feedback from attendees at last fall’s tech/cybersecurity summit.
Held virtually for the first time in its existence, the conference scored well above the norm for 2020 virtual events. The takeaway: Virtual events can be extremely effective—if executed correctly.
Citing engaging speakers, high-end production, exclusive and relevant content, survey results found:
95% of respondents were satisfied with Black Hat Asia 2020;
Close to 90% would attend another event organized by Informa Tech
The… more
Feb 01, 2021
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021.
Live events are going on, and will only pick up toward the second half of the year. That doesn’t mean COVID-19’s effects will disappear anytime soon. Almost all considerations that event planners, trade show organizers, exhibitors and attendees face are related to health and safety measures or economic challenges related to the pandemic… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more