Oct 10, 2019
Sustainability is top of mind for tech giant HP. The company’s sustainable impact strategy mission is to create lasting, positive change for the planet, our people and communities. HP has publicly committed to integrating sustainable practices into its events by reducing unnecessary materials, renting and reusing assets, recycling, composting and donating event discards.
HP engaged Kindle Communications to produce the evening networking event for HP’s top 1,500 sales executives and retail, channel and alliance partners at its annual global world partner forum, HP Reinvent 2019.
HP positions… more
Oct 07, 2019
Event organizers are taking note, as voice technology allows them to deliver personalized attendee experiences in a scalable way. We spoke with one search-marketing consultant and two event technology providers to learn how.
Consider The User’s State Of Mind, and Google’s Goals
Trade show marketers can increase the likelihood of showing up in Google by catering to voice searches. Google has recently introduced features such as the “featured snippet” and “people also ask” box as part of its goal to answer user queries directly on its site. Events can increase exposure and site traffic by… more
Oct 02, 2019
A conference with several thousand people sounds like an unlikely place to zen out. Yet the organizers of IMEX America and one major hotel company, understanding the immense benefits of meditation, helped conference goers do exactly that at this year’s event, held Sept. 10-12 in Las Vegas.
The IMEX Be Well Lounge
The event organizers behind IMEX America chose Las Vegas-based Lee Papa as the wellness expert to lead the mindfulness exercises inside its Be Well Lounge. Throughout four days (including Smart Monday), she led 25 guided meditations, ranging from 15 to 30 minutes each. It was a… more
Sep 30, 2019
One of the biggest challenges event organizers face is capturing — and keeping — attendees’ attention onsite. Join us on Oct. 16, 2019 at 1:00 p.m. EDT for a special webinar brought to you by Evenium and Corporate Event News, to find out how to boost attendee attention retention.
Have you ever felt that your event attendees are busy playing Candy Crush or responding to their emails during your thoughtful event sessions? Or they aren’t paying attention to the speaker who you paid a trillion dollars to be there?
Well, our experts know some guaranteed ways to change that.
In this hour-long… more
Sep 27, 2019
Together with research partner Oxford Economics, three industry organizations — Society for Incentive Travel Excellence, Incentive Research Foundation, and Financial and Insurance Conference Professionals — released the second annual Incentive Travel Industry Index this month.
Known as the largest-ever survey undertaken on the incentive travel industry, the 2019 edition includes data collected from 2,600 submissions from more than 100 destinations around the world. This number is almost triple the submissions received in 2018, said Didier Scaillet, CEO of SITE.
“Almost half of all responses… more
Aug 30, 2019
Lemon chia breakfast bread. Spirulina goji berry energy bites. Adzuki bean brownies.
It’s safe to say Murray Hall, executive chef of Bank of Montreal Conference Center, got creative with these healthy treats dubbed “foods of the future” at MPI World Education Congress in Toronto earlier this summer. The spread was part of the inaugural Meeting Room of the Future showcase put on by IACC at WEC, intended to give a glimpse (and a taste) of what’s to come for meetings and events.
While at WEC these were called foods of the future, serving healthier offerings at corporate events has picked up… more
Aug 23, 2019
It’s no secret that trade shows and conferences produce a sizable amount of waste that becomes destined for the dumpster after just a few days in the spotlight. Having witnessed this problematic pattern for years, event management and production firm Decibel Event Management has partnered with Reborn Clothing Co. to help tackle event waste by upcycling signage, graphics and other single-use textiles into one-of-a-kind, durable products.
According to David Sonntag, Decibel CEO, the company’s new UpCycling Initiative is designed to not only keep surplus textiles out of landfills but also… more
Aug 05, 2019
GSO. DMO. DMC. CVB. Our industry is full of acronyms — and it can be challenging to figure out where to go when you’re looking to book the right hotel or venue for your event.
We’ve written previously about the value of CVBs and DMOs. Now it’s time to talk about meetings and incentive representation organizations, sometimes referred to as global sales organizations (GSOs) or hospitality partner representation companies.
The majority of these organizations cater to the high-end meetings market, providing complimentary sourcing services for planners. The idea is to match the planner with the… more
Aug 01, 2019
In recent years, mobile event applications have evolved from a novel concept into a commodity. Today, attendees expect most events to have a mobile app. The question for event planners then becomes, what app features will give attendees the best experience at their events.
Alon Alroy, co-founder and chief marketing officer of Bizzabo, says it is becoming more challenging to drive adoption of mobile event apps because people have app fatigue. He believes corporate event planners need a great value proposition.
“Event apps need two main features—amazing agenda management that allows… more
Jul 01, 2019
Hotel ballrooms, expo halls and restaurants all serve important purposes for corporate events, but sometimes it’s necessary to break out of the event venue mold to create an impactful experience. The venue can play a key role in helping planners achieve the goals of the meeting — whether it’s a corporate retreat, team building event, client reception, seminar, user conference, or something else entirely.
Here are some ideas for unique venues that can spark even more creative ideas and make corporate meetings more successful.
Museums
Museums — in all their diversity — offer elements of… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more