Sep 27, 2018
Event marketing fuels rapid revenue growth for enterprise companies, according to a new study by Harvard Business Review Analytic Services and Splash, a New York City-based provider of end-to-end event marketing software.
Titled, “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact,” the report confirms a new era for event marketers in which high-performing companies are investing more in event technology and accurately tying event activity to actual revenues or profits.
The study, which surveyed more than 700 enterprise executives and shares impactful insights on… more
Sep 20, 2018
A little over a year ago, we started planning the content and format for Corporate Event News. On Sept. 20, 2017, the publication was officially launched as a platform to bring relevant and timely news, data, tools and information to corporate event professionals around the globe.
Thank you for reading the articles and blog posts, and contributing your thoughts, ideas and suggestions. A number of you took the time to respond to our July reader survey, and the results may interest you.
Corporate Event News readers bring a tremendous amount of industry expertise to the table. Thirty-one… more
Sep 13, 2018
In the wake of the #MeToo and #TimesUp movements, addressing workplace harassment has never been more important or timely, including in the events industry. To address this pressing issue, the Events Industry Sexual Harassment Task Force will be hosting its first webinar on Sept. 26 at 11 a.m. ET, which is free and open to the public, with attendance within the events industry encouraged.
Titled “Understanding and Eliminating Workplace Harassment,” this interactive webinar will define workplace harassment, review the different types of sexual harassment and give participants a chance to make… more
Sep 12, 2018
Event registration and ticketing platform company Eventbrite plans to go public. The company filed for an initial public offering (IPO) on Aug. 23, stating that it intends to raise $200 million from sales of its Class A shares.
Goldman Sachs, J.P. Morgan, Allen & Company and RBC Capital Markets are underwriting the IPO, and Eventbrite stock will be listed on the New York Stock Exchange (NYSE) with the ticker symbol “EB.”
On Sept.7, Eventbrite announced that it plans to sell 10 million shares priced at $19 to $21 each, to raise $200 million at the midpoint of that range. The valuation… more
Aug 22, 2018
The fifth annual Carlson Wagonlit Travel (CWT) and Global Business Travel Association (GBTA) Global Travel Forecast was released in late July. According to the report, travel prices are expected to rise sharply in 2019 — something planners should be aware of when contracting hotels and planning for travel.
Globally, hotel prices are expected to rise by 3.7 percent and flights by 2.6 percent. In North America, hotel prices will go up 2.1 percent – 5 percent in Canada and 2.7 percent in the United States.
The report states that airfares are likely to become more expensive due to rising in… more
Aug 17, 2018
The Center for Exhibition Industry Research (CEIR) has released its second and third fact sheets in its 2018 Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices and insights on differences by specific attendee categories.
Released late last month, “Fact Sheet Two: B2B Exhibitions Top-Ranked for Value in Meeting Business Information & Purchasing Decision Needs” explores the range of sources that business professionals who attend B2B exhibitions relied upon to meet their business information and purchasing decision needs in comparison to… more
Aug 13, 2018
Meeting Professionals International (MPI) has published its Summer 2018 Meetings Outlook report. The Meetings Outlook series, which presents industry trends and predictions from MPI members, is developed in partnership with MGM Resorts International and supported in partnership with the IMEX Group.
The 2018 Summer report identifies trends including increased complexity in contracts and negotiation, particularly around attrition clauses. As alternative housing services such as Airbnb and usage of hotel pricing comparison sites such as Trivago grow, it becomes more and more difficult to keep… more
Aug 08, 2018
Production Resource Group LLC, (PRG), believes that partnerships are key to success. The entertainment and event technology solution provider recently announced new relationships with six companies that will extend and expand their collective reach.
“PRG is known for its event innovations that help companies and brands tell a story,” said Jim Kelley, vice president of marketing and industry relations for PRG.
“By aligning with these niche service providers, we are able to provide cutting-edge solutions that complement what PRG offers to corporate and event clients,” he added.
The new… more
Aug 06, 2018
SPIN:Senior Professionals Industry Network has announced the 2018 recipients of the industry’s first recognition for veteran meeting planners - SPIN:40 Over 40. This initiative was created in 2017 to recognize and honor planners who are industry role models, influencers, innovators and pioneers.
“It was tough selecting only 40 people from the nominations,” said Tracey Smith, CMP, CMM, SPIN’s Executive Director. “The variety of work experience, volunteer efforts and industry advocacy this year’s group represents is truly outstanding.”
“It’s an honor to be one of the recipients of SPIN’s 2018… more
Jul 23, 2018
The Center for Exhibition Industry Research (CEIR) has released the fourth and final report in its new How to Grow Attendance series for event attendee marketers.
By uncovering attendee marketer commitments to improve existing approaches and evolve with fast-changing marketing norms, Report Four: Plans on Where to Improve Approach in Near-term Future offers a look at the most popular marketing approaches and the characteristics that are tied to success in attendee growth.
“This is the last report in the series,” explained Nancy Drapeau, CEIR senior research director. “It provides marketers… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more