EXPERTS & OPINIONS
Jul 27, 2022
Today we’re talking about upcycled art, and why you should include it in your next event.
Upcycled displays are fun, eco-conscious activations that add buzz to your event while also diverting waste from the landfill. Events can be extremely wasteful, generating more waste per participant than the average person’s daily discards. On the other hand, art displays add beauty and meaning to your event while sparking conversation and giving you some good marketing.
Here are five reasons why upcycled art adds value to your event.
1. Create buzz: Upcycled art is unique and photogenic marketing. … more
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Jul 20, 2022
If you’re like me, you are probably tired of and confused by reading and listening to different opinions about the metaverse these days.
From Facebook changing their name to Meta to Disney’s CEO saying that Disney+ will be their own metaverse as well as Microsoft paying 70 billion dollars for Activision as part of their metaverse strategy, the list of big tech and media companies investing billions of dollars in the "metaverse category" continues to grow exponentially.
So what is the metaverse? Today, it is a series of different concepts but still hard to explain. Broadly speaking, the… more
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Jul 13, 2022
The following adage holds true: Everything old becomes new again—now including silent films.
According to Hootsuite, about 85% of all Facebook videos are seen and not heard. It’s not hard to imagine why. Many times, it’s not doable (or socially acceptable) to turn up the volume on a phone or laptop to listen to the audio on video content. Viewers often settle for watching video content on mute and relying on silent cues ranging from context to captions.
For marketers who create video content that only makes sense with the sound on, this presents a problem and a need for change. One way to… more
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Jul 06, 2022
The event tech marketplace is a unique animal, reflecting the industry it serves. There are a handful of event technology providers that offer a broad swath of functionality. They’ve built integrated enterprise systems offering services like registration, housing, speaker management, exhibitor services, floorplan management, virtual events, mobile apps and more, all within one system, database and brand. Of course, there are many more vendors that offer a more singular functional set that, in some cases, are considered “best-in-class” offerings. These products often provide a deeper set of… more
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Jun 28, 2022
It’s hard to take high-level event marketing strategies and turn them into real actions. So, let’s break things down! We’re going to take a deep dive into exactly how you should be marketing your virtual events. But rather than talk from 10,000 feet, we’re keeping our feet on the ground with 10 tactics you can actually use and how to incorporate them into your strategy.
1. Optimize your event website.
Optimize is the buzzword of the week. It means to take something and improve it to its maximum efficiency. To optimize a website, first figure out what you want the event website to do.… more
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Jun 21, 2022
Over the past two years, event experience leaders showed agility in the face of constant change as they pivoted to virtual and hybrid formats, offering experiences that engaged attendees while safeguarding against the spread of COVID-19.
Today, as restrictions loosen and people begin to feel more comfortable meeting, the demand for in-person events has returned. In-person and hybrid events held on Bizzabo’s Event Experience OS increased 255% between Q4 2021 and Q2 2022, while the volume of virtual events remained steady, according to analysis of aggregated data. These events will occur in a… more
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Jun 15, 2022
They’re becoming more and more ubiquitous at business meetings and events these days: professional headshot studios. Corporate event planners have learned that most event attendees no longer care about wasteful tchotchkes, giveaways or gratuitous swag bags—they want something lasting and valuable that they can really use. While there are many ways to spruce up your event and take it beyond just a run-of-the-mill sales meeting or company gathering, there’s nothing like having a professional, on-site headshot studio to make it even more memorable via a valuable takeaway.
Here are a few great… more
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Jun 08, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and budget cuts. The question for event marketing and operations leads is how to recover and grow revenue and attendee numbers with less. District Marketing and Bear Analytics recently hosted a webinar to discuss strategy and tactics for attendee acquisition gains. Here are some of our key tips and takeaways.
Read the Tea Leaves
Assessing the needs of the marketplace right now is both challenging and exciting. For the most part, the tenor and… more
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Jun 01, 2022
You’ll find tons of metrics and insights reported across all the virtual event marketing platforms you use. They can help paint an overall picture of your virtual event’s success, but some are much more telling than others when it comes to event evaluation.
Navigating this deluge of data at every stage of your virtual event marketing campaign can be challenging. In this blog, we’ll explain how to measure the success of a virtual event using just a few powerful key performance indicators.
What are the best virtual event KPIs for each stage of your event marketing campaign?
Early-bird period… more
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May 25, 2022
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence, radiate confidence and exude wit. But choose the wrong ones, and you’ll become the insensitive event staff or coworker.
Assuming you don’t want to be that person, let’s explore some commonly used words at trade shows and conferences, or phrases that are either past their expiration, culturally appropriated or downright offensive, and what you can say instead to demonstrate your intellect, wit and inclusivity!
Guru
When we refer to someone… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more