Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks. 

First as a union decorator and eventually vice president of sales for the country’s largest general services contractor, he was a giant on the show floor, making sure to communicate the importance of the event business, of serving your clients, of bringing people together to share ideas that can change the world. 

As event professionals, we are always looking for ways to maximize value for our audience while finding new ways to generate revenue. The challenge: How do you accomplish growth without continuously raising prices for your customers?

One answer: Consider a discount pricing model for show admission.

Imagine attending a conference with more than 10,000 participants. How do you make meaningful connections among a sea of people? This is where micro events are most valuable. 

With the business world returning to a sense of normalcy, global business travel spending is nearly back to pre-pandemic levels and expected to grow substantially in the upcoming years.

LED lighting technology has come a long way since its inception in the 1960s. 

Today, it is revolutionizing the live events industry, offering a range of solutions that were unimaginable just a few years ago. LED technology is not only energy-efficient but also versatile and creative, allowing event planners, exhibitors, associations and trade show organizers to transform event spaces in new and exciting ways.

As humans, we rely heavily on visual cues to interpret and understand our surroundings.

Launch events for new products and services mark an exciting time for any organization, especially considering all of the planning and preparation that goes into ultimately making the launch a successful one. When crafting a launch plan and creating an event that aims to bring in a highly engaged audience, organizations should keep their goals and their corporate personality in mind. 

Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more socially and environmentally conscious than previous generations. 

If you’ve worked in the meeting and events industry, you know that the only thing that is constant is change. And the past three years have been no exception. With meetings and events back in full swing, we are seeing some lingering impacts from COVID days that seem to be sticking around for the long haul. Perhaps the most notable: The shortening of the planning and booking window.

Building a brand requires a comprehensive look at your organization’s past, present and future. A significant amount of time, resources and discipline are necessary in order to implement a branding strategy that exemplifies the spirit of your mission and communicates that to your employees, your clients and the world beyond the show floor.