For years, the business events industry has been calling on policymakers to take action against the scammers who prey on our industry.

On Feb. 15, the Federal Trade Commission (FTC) answered those calls with its new Government and Business Impersonation Rule, which will target scammers who impersonate businesses and government entities.

Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain insights from data. A recent study by analyst firm IDC found that 71% of survey respondents are using AI tools in their organizations, and 22% are planning to do so within the next 12 months.

It's impossible to imagine even a mid-sized event without the support of an event management platform or app. However, the tools designed to enhance customer experience can sometimes lead to headaches for event organizers and overall dissatisfaction by exhibitors and attendees. Let’s explore the nine most common event tech problems and how to solve them.

1. Poor Networking Opportunities

In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda.

Sustainability is a hot topic in events. In the age of climate change and heightened environmental awareness, it’s important to ensure that events are as sustainable as possible. Fortunately, one energy-efficient lighting technology can help do just that: LED. 

As marketing trends continue to cycle, the importance of consumer trust remains constant. However, the rise of influencer marketing and social media has changed the dynamic between consumer and brand trust. With immediate access to product reviews, promotional codes and influencer testimonials, it’s easier than ever for consumers to learn about new brands and products.

Authenticity was a buzzword in events in 2023, and there's no denying, based on many predictions posted for 2024, that the word will play a role in many event and marketing strategies for the year ahead.

The rise of artificial intelligence (AI) has not only revolutionized content generation but also impacted what many people assume to be genuine content or not. 

In a significant step towards a sustainable future, the stakeholders of the Net Zero Carbon Events workstreams have officially released seven comprehensive guidance documents for decarbonization. As a culmination of efforts from more than 100 colleagues worldwide, the guidance documents offer a detailed and actionable framework for stakeholders, entering in a new era of responsible event management.

Google recently issued a guide to inclusive event design, detailing ways organizers can make spaces and content more accessible. Critical areas, like mobility access, sensory accommodations, dietary options and more, are considered, but there is a key component missing that event planners must take into account to enable next-level accessibility: digital indoor mapping.