Incentive Trips. These two words provoke vastly different feelings from different people. Traditionally, incentive trips were exclusively for sales people and executives. They would go to an exotic locale, get a little bit of sun and celebrate their big wins. Incentive trips were a reward for being top sellers and leading the company. Simple enough.
Event marketing is often the largest single line item in corporate event budgets because of its effectiveness at achieving key marketing objectives and building trust.
That is the bottom-line conclusion from four separate studies highlighted in the Top 20 B2B Marketing Charts report from Marketing Charts.
The faint nip of fall hasn’t yet reached the east coast, but signs of it are everywhere. My local HomeGoods is showcasing Halloween decorations and an avalanche of back to school sale advertising has blanketed all forms of media. While you may be long past the butterfly-inducing feeling the first day of school brings, you’re never beyond pushing yourself to level up your knowledge, tackle a challenge, and graduate to a new area of higher learning over a lifetime. The question is, are you doing it?
Have you ever taken a personality test? Whether for fun or to better understand who you are and how you experience the world, knowing more about your personality provides an operational framework, even if it’s understanding of which Disney Princess you are (FYI - I’m Pocahontas).
As event professionals, we know that face-to-face learning and networking is the difference-maker in advancing your knowledge and your career. But with limited time and limited professional development budget, how can you prioritize one over the other?
When asked what would help them do their jobs more effectively, event planners commonly mention things like more hours in the day (wouldn't that be great!), more support and understanding from management / clients and more efficient resources to help them keep current — for example, events-focused podcasts that are easy to digest on the go.
When we speak of our “teams” we are usually referring to our co-workers and trusted vendor partners. While those people are often essential to your professional success, there is likely another team you need in your life which may be woefully understaffed.
This mantra was drummed into my brain in the early days of my working life. I was trained to put massive emphasis on the presentation of my product (the food) at the high-end restaurants where I worked. The reason was simple…and it had a lasting impact on the way I approach my work in my current role as CTO of eventcore. We humans are an emotional bunch, and our emotions are tightly synced with what we see.
If you want to have a successful event, you must include a social media campaign. Start with a focused strategy that targets who you want to come to your event, who is actually going to your event, and who wishes they came and will attend next time. One thing you can be certain of – everyone has a phone.
Make sure they are all talking about your event. Get started by breaking down your social media event strategy into three parts: before, during and after.
Are you planning to organize a conference meeting with VIPs? VIPs are the most important people in your network because they can generate greater sales, help you develop more innovative products, formulate a more powerful marketing campaign or improve your business.
A VIP event — or VIP participation at events — isn’t something that businesses organize every day. So following certain rules and protocols (especially if your guests are from another country, where expectations and codes of conduct may vary) is an easy way to ensure your VIPs receive the treatment they deserve.
