5 Things to Consider When Choosing a Design and Print Company

Submitted by dwmenegus@corp… on Mon, 11/11/2019 - 16:59

When you search for a printing company across the globe, there will be so many to choose from that it could become really difficult to decide which company to get in touch with. You will find there are national-level as well as local companies offering the same service. Here are a few important points that will help you select the right company to ensure your printing and designing task is completed successfully.

The Advantages of Hosting Your Event at a Flexible Event Space

Submitted by dwmenegus@corp… on Tue, 11/05/2019 - 09:32

Events are continuing to shift to incorporate more interactive and experiential programming. Company meetings and conferences are no longer one size fits all, consisting of fixed seating in front of a projector. As event planners explore facility options for their events, they look for a venue that allows them to create an immersive and memorable experience for attendees.

The Blueprint for Client Events That Create Sales, Referrals and Repeat Business

Submitted by dwmenegus@corp… on Sat, 10/26/2019 - 11:56

Probably the smartest copywriting rule I’ve ever heard is “begin with the end in mind.”  As a writer, marketer, magician, father, husband and golfer, these six words are the secret to getting the important things done.

In the event planning world, it all comes down to “what do you want your guests to do/say/think/feel after the event?” 

And if you’re hosting events for your clients and customers, what you want them to “do” is probably the most important.  Ultimately, you want them to do something that will advance the sale.

That might look like this:

Overcoming Resistance & Achieving Goals - Unmasking Your Truth

Submitted by dwmenegus@corp… on Sun, 10/20/2019 - 10:48

In January I committed to making 2019’s columns about YOU. From lifelong learning and goal setting to finding a support team and being accountable, we’ve covered a lot of ground. With the year 80% completed, how are you feeling in the present moment? 

With October comes Halloween, a day devoted to eating too much candy and donning costumes, both of which we associate with children. I’d like to speculate that an overwhelming number of adults wear costumes and masks every day. (And I’ll speak for myself on eating chocolate year-round.)

How Event Tech is Meeting the Demands of the Modern Consumer

Submitted by dwmenegus@corp… on Sat, 10/12/2019 - 21:46

The event industry is at the front line of a massive evolution in data handling and privacy. Meanwhile, the modern consumer demands (quite rightly) better data security, privacy and accountability from the brands they use. According to a CMO Council survey of global marketing leaders, 57% ranked this as a top critical demand by customers:

How to Network Smarter as a Corporate Event Professional

Submitted by dwmenegus@corp… on Mon, 10/07/2019 - 19:37

As an event professional, you know that your job is about managing people as much as it is about logistics. You also know that having the right people in your address book can often make or break an event. Here’s how you can be better at networking and connecting. 

Event management is about people as well as logistics. As a corporate event professional, success in your career is as much about who you know as what you can do.

10 Important Findings from the 2020 Future Event Trends Report

Submitted by dwmenegus@corp… on Fri, 09/27/2019 - 00:29

Though live events are among the oldest forms of marketing, the industry continues to evolve and change at a dizzying pace.

Generational differences are driving changing expectations. Technology vendors are striving to stay ahead of the curve. Event planners are challenged to produce consistent results while pushing the envelope with unique venues and new experiences.

Falling into Despair? Reach Out Your Helping Hand.

Submitted by dwmenegus@corp… on Sat, 09/21/2019 - 13:32

In January, I decided to reach out my helping hand and make all of 2019’s columns about YOU. From lifelong learning and goal setting to finding support teams and being accountable, we’ve covered a lot of ground. With the year 75 percent completed, how are you feeling in the present moment? Are you marveling at how much time has passed and falling into despair at how little has been accomplished — or are you reveling in all you have accomplished and super-charged at what you can achieve in the final few months of the year?

7 Reasons To Host Trade Show Promotional Activities

Submitted by dwmenegus@corp… on Fri, 09/13/2019 - 12:24

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.

Sure, the show organizer will get people to the showfloor. But it’s up to you to get them to your booth space. Here are seven reasons why trade show promotional activities are so worth your effort:

The 9 Biggest Attendee Behavior Problems You Need to Fix (And How)

Submitted by dwmenegus@corp… on Sun, 09/08/2019 - 22:56

Managing an event can feel like a cat rodeo, with huge groups of people headed every which way and different things on their minds. It’s easy to become frustrated when attendees do not do what we want them to do. Event planners predict behaviors based on activity history, then use those projections for forecasting and budgeting. When the target audience does not “behave” as projected, it can impact the success of the event.

Don’t sit by and watch. Here are nine actions you can take to achieve desired attendee behaviors. 

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more