Data Drives Better Matchmaking

Submitted by mswenson@tsnn.com on Fri, 05/14/2021 - 07:57

In my last blog post, I discussed how several virtual platforms and standalone matchmaking services tout the promise of highly effective matching between attendees to attendees as well as attendees to exhibitors. In reference to the data that is available to any matchmaking system and the subsequent value that’s likely to be output, I dug up that age-old saying “garbage in, garbage out.”  

How Corporate Meetings Will Continue to Adapt

Submitted by mswenson@tsnn.com on Thu, 05/06/2021 - 16:56

Throughout the last year, the events industry has completely changed from how we knew it. In-person events are happening on a much smaller scale, travel has been restricted and venues closed down, limiting the number of corporate events. Over a year into the pandemic, we are finally starting to see some positive changes happening. Every day, more and more people are being vaccinated against COVID-19 and states are beginning to re-open, showing a promising future for in-person events once again.

Does Your Meeting Have Bleisure Potential?

Submitted by mswenson@tsnn.com on Wed, 04/28/2021 - 23:07

Bleisure is combining business travel with leisure activities. Given the 14 months we have been through, there is a pent-up demand for local and regional business travel. And the family has the same need. Bleisure could be your perfect solution! 

According to the Global Business Travel Association, 67% of business travelers state it is essential to build extra free time into their trips. 

The Upside of Change

Submitted by mswenson@tsnn.com on Fri, 04/23/2021 - 07:50

Last year put life into perspective for a lot of us. In a previous blog, I talked about being an agent of change. Now I want to discuss how fast change can bring positive results within your business events models. Whether you dealt with navigating through chaos, strengthening your resiliency muscles or just survived, we all did one thing together and that was change.

Best Practices for Meetings Destination Marketing in a Pandemic World (and Beyond)

Submitted by lpsavas@corpor… on Thu, 04/08/2021 - 09:16

In a time when the travel industry has turned upside down and is striving to survive, destinations have evolved — and evolved again and again — to encourage traveling safely when the time is right. While general leisure travel is gradually increasing, meetings and convention travel is still widely uncertain in most areas of the country and will be a more gradual progression back to fully in-person.

An Industry Redefined: Stepping Back Into the Kitchen

Submitted by mswenson@tsnn.com on Mon, 03/29/2021 - 22:29

This month, like so many millions of others, I acknowledge one full year of being without a job. So to me, it's one full year of not having the privilege to work alongside my people, and surrounded by culinarians for inspiration. I've been incredibly curious about what chefs have been up to, and how they have been re-branding offerings, utilizing their time off, changing their mindsets and preparing for a future with live events back in action.

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more