Tech News: How Pixperience Takes Event Photo Booths to the Next Level

April 19, 2024
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Looking to create high-end, red carpet-worthy videos that event attendees will share?

Companies like Pixperience provide interactive photo booths like no other — using the latest camera technology to capture the moment in vivid detail and engagement with an immersive experience that your brand creates.

Every event attendee can be a glamorous star when they step into a space that seamlessly blends creativity and technology to create unforgettable experiences that attendees can share instantly on social channels. 

We tested two Pixperience products at EXHIBITORLIVE 2024 and interviewed Pixperience Vice President, Operations Derek Wuenschirs to find out how this product works at trade shows. Here’s what we learned.

Related: POST-SHOW RECAP: EXHIBITORLIVE 2024 REPORTS MORE THAN 20% INCREASE IN ATTENDANCE

Why it matters: In a bustling exhibition hall amid the buzz of attendees and exhibitors, the 20x10 Pixperience footprint featured two photo options: one using the Pixbot robot arm to capture videos and one offering the 180-degree photo booth using multiple cameras.

How it worked: Attendees stepped inside the 180 booth (360 booths are also offered) and posed as they had their photo taken by a dozen cameras. The photos are taken simultaneously and stitched together to create a 3D effect. Attendees receive their video instantly, and the GIF or MP4 is great for posting online.

Big picture: As the cameras click, a freeze-frame moment is born. The image instantly appears on a screen, ready to be shared. Exhibitors and organizers can personalize the experience, adding show or brand logos and themes to the videos that attendees can easily share on social media platforms like Instagram or TikTok, amplifying brand visibility and engagement.

What it costs: "About $12,000 for one day, fully branded and delivered with all production and operations included."

How it delivers leads: "Data capture is baked into everything we do," said Wuenschirs, who emphasized the seamless integration of contact information capture and branding opportunities.

Which events have used it: Pixperience used its 360-degree photo system at Dreamforce – the annual tech conference produced by Salesforce – and created shareable GIFs for nearly 2,000 guests over four days.

Who else they work with: Previous clients include Hyundai 180 Catch - Super Bowl Photo Booth, Dell Match Play 360º  Photo Booth, Kate Spade New York - Bloom Bloom and AAA Game Day 180º Photo Booth — to name a few.

Watch or listen to our full interview and see the on-site demo here.


 

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