Ungerboeck, a global leader in venue and event management software, has become Momentus Technologies, a new identity designed to unify the company’s vertical-specific software under one brand to deliver end-to-end solutions for the changing needs of the industry.

“As people return to in-person events, creating positive, impactful experiences both physically and virtually has taken on greater importance,” said Alex Alexandrov, CEO of Momentus. “This new identity is rooted in the company’s heritage, technology and people—three key drivers that have made the company and its solutions what they are today.”

He added, “As the organization continues to look ahead, creating a strong unifying brand is essential to our employees and to providing our customers the world’s best solutions to give venues the power to produce extraordinary moments.”

Momentus’ new name and branding is designed to harken back to Ungerboeck’s legacy, while also evoking huge, impactful occasions and events. The change represents a new phase for the company, bringing a renewed energy and passion for the venue and events industry while maintaining and growing its customer-centric mission.

“I’m incredibly proud of this new, bold brand position and identity,” said Laurie McGrath, chief marketing officer of Momentus. “Knowing the passion, expertise and commitment of the people behind this brand and the customers we serve, it represents a thoughtful vision for the future of Momentus Technologies.”

As Momentus, the company is expanding to new use cases and providing more comprehensive, purpose-built solutions for a wide range of customers, including convention and exhibition centers, corporate clients, stadiums and arenas, and arts and culture centers. With Momentus, customers now gain a full breadth of intelligent data-driven solutions built on a powerful intuitive platform that provides a view of past, present and future event operations to increase end-to-end visibility, optimize efficiency and achieve business goals.

The rebrand aims to make customers’ lives easier with everything they need in place, according to McGrath.

“Through our platform, organizations can capture, track and measure event operations, improve communications, simplify catering management, improve employee satisfaction and discover insights into increased revenue generation with integrated calendar and booking technology,” McGrath said. “We help them optimize operations through CRM, ERP and exhibitor services. We understand the unique needs of each industry vertical and tailor solutions to meet them.”

The new brand identity is a continuation of the accelerated investment in the organization and its bolstered leadership team with decades of collective SaaS and global technology experience. This includes Mike Besecker, chief revenue officer; Mike Cameron, vice president of people & culture; Tim Daniels, chief financial officer; Jenn Kiernan, executive vice president of professional services & support, Steve Mackenzie, chief innovation officer; and Laurie McGrath, chief marketing officer.

Originally founded in 1985 as Ungerboeck, Momentus has more than 50,000 users in more than 50 countries.

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