For the past two years, the events industry has been in a flux. The pandemic made us rethink our event strategies, and we pivoted to the planning mode that worked best—virtual events. The pivot was hard, but we learned a new way of delivering content and building relationships. 

At Hubilo, we enabled virtual experiences that delivered ROI that set the bar high. The benefits of virtual events seemed to be scalable.

That was the past, what now? 

The world is coming back to normal. The pent up demand for in-person meetings is driving a new wave of change. In-person and hybrid events are in demand, while virtual events are struggling. The slump in attendance and dwindling ROI is a challenge in purely virtual events.

How do we move ahead? 

Is the solution only to invest in in-person events and go back to the status quo we once had? Certainly not. Our survey featuring leading #eventprofs found that 47.13% are continuing to plan events in all 3 formats - in person, virtual, and hybrid. And 87% of them shared how virtual events are either indispensable or at least a format to deploy for the right place, time, and audience.

So what we do ahead depends on the approach we all take. If virtual events remain just an extended version of a webinar, then yes, they’re a futile endeavor. 

But if we learn to deliver captivating experiences no matter what the format, we have a chance to change what virtual experiences look like.