Meetings, events and hospitality management technology provider Cvent has released the general availability date of its next-generation user experience for its flagship event website and online registration solution, aptly named Project Flex.

Expected to be available in October and described as “Registration Reimagined,” the new solution puts design control in the hands of event professionals and marketers who can now create completely customized, mobile-responsive event websites in a user-friendly, drag-and-drop site designer – without the need for any graphic design or web development experience.

“For years, building event websites has been a major pain point in the industry – design tools on the market were cumbersome, the custom capabilities were minimal and the result was often a boring, cookie-cutter design that didn’t properly showcase the event that it was supposed to be promoting,” explained David Quattrone, co-founder and CTO of Cvent.

He continued, “This groundbreaking effort, which we refer to as Project Flex, completely revolutionizes the way event professionals and marketers design their websites and hands nearly all of the controls back to them, so they can create a website that reflects the originality and excitement of their unique events.”

As one of the first touch-points event professionals have with their attendees, registration websites need to deliver engaging experiences that make lasting impressions and Cvent’s new user experience makes that a reality – without the added complications that are typically inherent with web design, he added.

Over the past year, Cvent’s new user experience has been in an early adopter phase in which more than 1,200 Cvent customers participated.

Through the early adopter program, more than 4,500 events were created, bringing over 150,000 attendees together worldwide, according to Cvent officials.

“Our early adopter program was key to the creation and success of Project Flex,” Quattrone said. “We are incredibly thankful to our customers who took the time to use the solution and provide their suggestions on how to improve and package the new technology.”

He added, “This was truly a team effort and the end result is a direct reflection of the feedback we received from those who matter most, our customers.”

According to Cvent officials, early adopters are already revolutionizing the way they design and promote events through Cvent’s new user experience, including Elaine Barber, event communication and operations manager at Associated Luxury Hotels International.

“I love how Flex gives me the freedom and ability to match my sites to our branding,” Barber said. “I don’t have to work through the HTML and CSS. I can make changes and see them in real time.”

To learn more, check out Cvent’s website and video HERE and HERE.