The new year is bringing plenty of fresh technology solutions to help event professionals, exhibitors, sponsors and destinations stay on top of the ever-changing events landscape, as well as industry recognitions. Read on for some of the latest event tech developments.

Simpleview and SKYNAV

Simpleview, a leading provider of CRM, CMS and marketing solutions for destinations worldwide, partnered with SKYNAV, a mixed-reality marketing and software platform, to give destination marketing organizations (DMOs) the ability to provide immersive experiences for event professionals and travelers.

“Virtual content has continued to evolve and is becoming a key piece of the content that visitors and [event professionals] visiting our DMO websites expect to see and are proven to engage with,” said Greg Evans, chief revenue officer at Simpleview. “Our partnership and integrations will allow our customers to integrate SKYNAV content natively to drive conversion through immersion.”

SKYNAV’s Web3 software offers self-guided 360-degree virtual experiences that now integrate seamlessly with Simpleview’s CMS to help DMO’s showcase area venues and attractions for event professionals and visitors.  

The partnership enables DMOs to “virtualize” their destination and bring it to life, tailor their immersive marketing to fit the seasons and special events and engage meeting and event planners with virtual experiences of available options.

Hubilo and Event Tech Live, Las Vegas

Leading virtual and hybrid event tech platform Hubilo will be the headline sponsor and platform partner for the inaugural Event Tech Live, Las Vegas (ETL), which will take place April 26-27 at The Expo at World Market Center Las Vegas.

As with Event Tech Live, London, which this year is set for Nov. 15-16 at ExCeL, London, the first Las Vegas edition is dedicated to bringing global event professionals together to experience and discuss the latest advances in event tech, champion thought leadership and engage its community year-round.  

“I’m very pleased to announce Hubilo, a fantastic contemporary success story, as both headline sponsor for Event Tech, Live Vegas and platform partner for the show,” said Adam Parry, co-founder of ETL. “Hubilo thinking developed shape-shifting tech in the thick of the pandemic, and the developments it’s made to the platform since have been equally telling. I can’t wait to see the system at work in Vegas.”

Carin Chan, interim CMO at Hubilo, expressed the company’s enthusiasm to be the headliner for the show.

“We're thrilled to sponsor this event that brings together like-minded event professional leaders,” Chan said.  “At Hubilo, it's in our DNA to be at the forefront of event technology—helping organizations connect and drive revenue.”

Chan added, “Events keep changing, and we can't wait to hear from attendees how we're all adapting and perfecting our craft in 2023.” 

Event Tech Live, Las Vegas is free to attend. The register, go here.

Crowd Connected

Crowd Connected, a location technology platform that connects digital apps to real-world experiences, including live events, was named one of the world's top 100 geospatial companies by Geoawesomeness and an industry expert committee following a review of more than 800 companies.

Crowd Connected joins the list for the first time, alongside well-known names like Google, Carto, Esri and Here, as well as other influential companies such as Mappedin, What3Words, and xyzt.ai.

“This is fantastic recognition for the location technology platform we're building, bringing together smartphone navigation, people tracking and asset tracking, said James Cobb, CEO of Crowd Connected. “As physical spaces become contextually aware environments, the promise of digital twins and 'smart world' technology becomes a reality.”

The annual list is an essential source of information about companies that are utilizing geospatial data and tools to solve problems,” according to Muthukumar Kumar, managing partner at Geoawesomeness.

[The list] is aimed at helping our community make sense of the ever-changing geospatial industry ecosystem,” Kumar said.

Crowd Connected’s many use case scenarios include transforming live events with its location-aware app designed to make meetings and exhibitions more productive.

The company offers location intelligence for next-generation live events, giving attendees the ability to navigate seamlessly and organizers the ability to understand attendee behavior.

The benefits of Crowd Connected’s live events solutions include:

• Better navigation: Exhibitions can deliver 20% more value to visitors and exhibitors by improving wayfinding and discovery, so that visitors are able to find all the exhibitors they're seeking.
   
• Exhibitor sales: Major exhibitions have seen double-digit increases in rebooking using stand-level footfall and dwell data gathered from their app users.
   
• Sponsor sales: Crowd Connected’s reports provide quantitative evidence of the brand exposure and engagement that sponsors achieve.
   
• Operations and safety: Crowd Connected’s incident response feature helps the public feel safe at all times and reduces incident response times significantly.

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!