The Siouxland Expo Center in Sioux City, Iowa, has received a new name as a result of a multi-year partnership with Seaboard Triumph Foods. The venue was officially renamed the Seaboard Triumph Foods Expo Center, according to officials at full-service venue management and hospitality company OVG360, which provides booking and management services and sales efforts for the Expo Center.

The naming rights agreement, which was brokered through OVG360’s Global Partnerships team, includes a variety of assets, such as a new name and logo for the facility, branding integration throughout the Seaboard Triumph Foods Expo Center space and other internal signage to be unveiled at a later date. 

“We are pleased to enter into this partnership with Seaboard Triumph Foods,” said Dirk Lohry, president of the Expo Center Board. “With Siouxland’s strong history in the stockyards, working with a community partner that shares our values and history is important to us.”

Since opening in September 2020, the Seaboard Triumph Foods Expo Center has hosted more than 1,500 events, including the Siouxland Volleyball Showdown, Midwest Pool Tournament, Home Builders Association of Greater Siouxland’s Home Show, Heartland States Basketball Championship and more. The Expo Center is also home to the Sioux City Parks and Recreation Department.

“We are excited to be forming a long-term Naming Rights partnership with Seaboard Triumph Foods,” said Oak View Group’s Meghan Carannante, OVG360 global partnerships director. “Seaboard Triumph is dedicated and committed to the Siouxland community, and we are eager to be working alongside a well-respected community partner.”

Located in the Southbridge Business Park in Sioux City, Iowa, and established on Sept. 5, 2017, Seaboard Triumph Foods (STF) is a joint venture between Seaboard Foods, headquartered in Merriam, Kan., and Triumph Foods in St. Joseph, Mo. 

“This is only the beginning for the expansion of our roots in the Siouxland community,” said Frank Koekkoek Jr., STF vice president and general manager. “Our hopes are to continue to support the community that our team members reside and work in, and this partnership does exactly that.”

Besides the Seaboard Triumph Foods Expo Center in Iowa, OVG360 also provides management, hospitality and sales representation at the Wells Fargo Arena, Hy-Vee Hall and the Community Choice Convention Center in Des Moines, management and sales representation at Xtream Arena and Greenstate Family Field House in Coralville, management at the Waterloo Convention Center in Waterloo, management, hospitality and sales representation at the Tyson Events Center and management and sales representation of the Orpheum Theatre in Sioux City.

OVG360’s Global Partnerships is also responsible for selling across all OVG arena development projects, including new arenas in Seattle; Austin; Elmont, N.Y.; Coachella Valley, Calif.; Savannah, Ga., and others.

Have any meeting or convention venue news to share? Reach out to lpsavas@tsnn.com. 

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