Effective today, etouches will be known as Aventri.

The name Aventri is a result of three ideas; avenue, events, and entry. The rebrand combines these three elements as part of the company’s continuing effort to transform the event experience through products, people and innovation.

Aventri’s new tagline “Connect Better” reflects the company’s mission to foster deeper relationships with event, meeting and strategic marketing professionals and enable them to create deeper and more meaningful relationships with their own networks.

“Our rebranding project was ignited by the desire to take our former name and branding to the next level of our successful growth via a more thorough and strategic understanding of what our brand stands for, our commitment to our customers, and how we can be truly differentiated as a company in a highly fragmented and competitive market,” said Aventri’s CMO, Chalva Tchkotoua.

The rebrand encompasses three pillars:

• Curation: Helping customers navigate the often overwhelming event management software (EMS) industry by curating custom solutions that address their specific needs.
• Navigation: Dedication to staying ahead of the innovation curve by helping clients chart a sure-footed path forward.
• Connection: Enabling high-quality connections to drive ROI in every interaction.

Aventri has assisted more than 25,000 event professionals with planning, executing and measuring their events since 2008. With four acquisitions in the past two years, Aventri’s growth-focused agenda includes organic growth and targeting complementary strategic acquisitions.

“Aventri conveys our current values, our vision and the future direction of the company. There isn’t a company in the market today that provides event managers and meeting planners with the most innovative solutions and industry leading event management platform the way we do,” said Oni Chukwu, CEO of Aventri.

He added, “With Aventri, event and meeting planners are better able to execute world-class events and shape an attendee’s experience unleashing the power of personal connections through meaningful meetings and events.”