Event platform Bizzabo has launched a new application to help event marketers create a more personalized attendee experience through community building.

The Bizzabo Events Cloud offers tools that allow event marketers to build end-to-end branded experiences for attendees, plus measure performance and ROI. Organizations can create websites, event communities, marketing emails and now event apps that are seamlessly interconnected.

“The events app market has evolved tremendously since we began in 2012, and over the years, brands have sought out more holistic and more high-end customizable event management solutions to create consistent brand experiences and meet their growing needs,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo.

He added, “At Bizzabo, we’ve always been market pioneers – offering the first networking events app solution, then the first robust modern web solution, and now the first truly integrated white label app events solution. This will enable us to keep growing upmarket with key brands, while also continuing our focus on delivering best-in-class features and functionality for marketers to create impactful in-person events.”

Brands can fully customize the appearance of the app, starting at the download page. Icons, colors, content and interface can all be tailored to meet any organization’s needs.

The company takes pride in its responsiveness to customer needs and ability to quickly evolve in response to market demands. The new white label events app has already been adopted by brands including Hubweek, South Summit, Hashtag Sports and Human Capital Media.

"Bizzabo's platform and new white label app make it easy for us to create an on-brand event experience and keep our attendees engaged before, during and after our events,” said Trey Smith, vice president of events for Human Capital Media. “It’s impressive to see the Bizzabo platform rapidly evolve based on our feedback.”

Bizzabo will be showcasing its new events app solution as part of the Bizzabo Events Cloud platform next week at IMEX America in Las Vegas.  

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