5 Things to Experience in Milwaukee During Connect Marketplace

August 6, 2024

It's been a busy summer for Milwaukee. Since this year's opening of Baird Center—a $456 million expansion of the Wisconsin Center—in May, the city has played host to high-profile gatherings like the Republican National Convention and the Northwestern Mutual Annual Meeting. And later this month, the new facility will welcome attendees of Connect Marketplace, taking place Aug. 27-29.

"The RNC used every inch of the Baird Center, and then the minute they were out, Northwestern Mutual brought in 12,000 people," said Claire Koenig, vice president of communications and advocacy for Visit Milwaukee. "So, it has been a busy, busy summer—but all good things."

She adds that Milwaukee is excited to welcome Connect attendees, who will get to see Baird Center in action during appointments, education, and the trade show. After hours on Aug. 27, they'll also get to see one of the city's most famous attractions, the Harley-Davidson Museum.

But there's so much more to do in the 414. To help you fill some free time and get the most out of your visit, we asked Koenig for her best summer recs.

Baird Center
Milwaukee's reimagined Baird Center

 

To read this article in its entirety, please visit our sister publication, BizBash, here.

 

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