Event marketers today are using digital tools to provide better end-to-end experiences. Attendees expect convenience along with accurate, real-time information and crave two-way conversations, says Danielle Puceta, Freeman’s senior vice president of digital.

These are the main drivers for Freeman’s new Explore, Luminate and Fluent digital solutions. The offerings are designed to help event marketers increase and enhance attendee engagement.

Trade show organizers and exhibitors now have a simple, easy-to-use tool to help them manage their events and collaborate with their teams – for free. Officially unveiled last month, ExhibitDay is a B2B SaaS event planning and task management tool designed to help organizers and exhibitors manage their trade shows, expo booths, travel plans and budgets, all in one place. 

Event organizers are taking note, as voice technology allows them to deliver personalized attendee experiences in a scalable way. We spoke with one search-marketing consultant and two event technology providers to learn how.

In an effort to solve the industry-wide challenges of digital event tool integration, in 2017 Freeman launched Fuzion by Freeman. The open product ecosystem is designed to give event managers the ability to choose and integrate the best-of-breed software solutions that work best for their programs. Establishing a common language that allows multiple software tools to talk to one another results in a more unified, meaningful view of events along with improved analytics.

Entertainment and event technology solutions provider Production Resource Group and 3D Live, creator of 3D holographic LED display technology, have formed an exclusive partnership to provide 3D LED technology to live event clients. Via this partnership, PRG will offer 3D Live’s patented “holographic” 3D LED technology to live concert, corporate events and e-sports clients, and 3D Live will exclusively use PRG’s LED walls on its productions.

Looking for an EventBot from Sciensio? You’ll now find the brand — and its chatbots — at 42Chat.com. Company officials say that the new name is inspired by three different things the number 42 represents:

Aventri and Meetingmax have teamed up to offer event planners a fully integrated registration and housing solution. The new platform integration connects the Meetingmax room block management and Aventri event registration systems to streamline planning, drive registration and increase attendee satisfaction. 

Community Brands has launched a new suite of integrated event tech solutions designed to help organizations simplify the event management process while delivering an impactful attendee experience. The unveiling comes after months of development of new capabilities through strategic product investment and acquisitions. 

Artificial intelligence-powered meeting automation platform SummitSync has teamed up with Conversica, creator of conversational AI assistants for business. The goal of this partnership is to help mutual customers maximize event ROI by driving more pre-show meetings and post-event follow-ups.

Event professionals are always on the go, and sometimes it can be challenging to keep up with industry news. While we are obviously in favor of news articles, it’s nice to have options. And for those times you’re on a plane, in a car, taking a walk or just neeing a break from the computer screen, listening to a podcast can be a great way to learn. 

Paris-based event app and matchmaking platform provider Swapcard is betting that there is a large audience of event professionals out there who would agree.