event-marketing

What Is Event Marketing, Anyway?

“Event marketing” is a term that crops up most frequently in the corporate event sector, perhaps because most corporate event planners or event managers sit within a marketing department. But there is some confusion over what exactly event marketing entails.

There are many forms of event marketing in the corporate space. It’s not only marketing the event itself, although that is a piece of it. It’s also about how you portray your brand at or within an event and how you engage with your audience.

Gleanin Adds WhatsApp Functionality to Social Referral Marketing Platform

Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend. 

Since the inception of Gleanin Connect, Gleanin’s social referral marketing tool, visitors have been able to broadcast their event attendance through social media channels including Facebook, LinkedIn and Twitter, as well as invite their contacts via email.

Rent or Buy? The Trade Show Exhibit Manager’s Dilemma

To buy, or not to buy? That is the question —
Which is more cost effective, to buy or rent
booth structures for corporate exhibiting,
and what about the custom rental option?
It is such a dilemma.

Chances are, if you’re responsible for managing your company’s exhibits and/or event marketing, you’ve thought about — or will think about — whether to buy or rent booth properties.

Corporate Event Marketer Launches Six-Week Full Funnel Marketing Online Course

Many corporate event professionals work either within or very closely with the marketing department. Yet there often is not a lot of cross-training provided to help event managers who are not directly responsible for marketing operations learn the processes and terminology involved.

Event marketers who understand the other marketing functions within their organizations are not only more effective, but are also better positioned for career advancement.

CEIR Releases Third of Four-Part Report Series for B2B Exhibition Marketers

The Center for Exhibition Industry Research (CEIR) has released the third installment of its 2018 How to Grow Attendance report series.

The four-part research report series is based on phone interviews and in-depth surveys conducted with executives responsible for final decision-making for attendee marketing for North American business-to-business (B2B) exhibitions.

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident more