When it comes to filling a book of business, we all know returning clients are an important piece of the puzzle. As we celebrate our 10^th anniversary at Radisson Blu Mall of America, we’ve seen how important — and fun! — long-standing event clients are. Whether it’s an annual event, or an account that started small and has grown into something different, lean into change to ensure event clients are dazzled year in and year out — and keep coming back. 

In today's globalized world, communication across different languages is more important than ever before. As businesses expand their operations into new markets, there is a growing need for interpreters to bridge language barriers and facilitate communication.

Personalization is the key to capturing consumer loyalty and creating strong customer ties. When you truly understand your audience’s unique preferences, you can create memorable experiences that keep them coming back for more. 

When selecting a venue for your event, many factors exist beyond location and price. Event surveys have consistently emphasized the importance of sustainability, collaboration, wellness and inclusivity.

Meeting planners view these elements as essential when selecting a venue — and are willing to pay a premium for venues that prioritize these practices, surveys say.

As the world becomes increasingly aware of the power of language and its potential to perpetuate biases and stereotypes, we must examine the words we use daily. This is especially important in the events industry, where we have an obligation to create inclusive and welcoming environments for all attendees, exhibitors, partners and more.

Most event marketers are facing an uphill battle right now as they try to build momentum for their event registrations. Sure, potential attendees may have seen a social post or email about their event, but did that compel them to drop everything and register for it? 

Most likely not. In fact, numerous studies have shown that registrants now need between five to 15 touch points before they commit to an event.

The use of artificial intelligence (AI) used to be the stuff of dreams for event planners, but with the introduction and growing popularity of tools such as ChatGPT, these dreams could soon become reality.

Launched by OpenAI back in June 2020, the AI-based chatbot is creating waves of excitement. With the ability to provide incredibly detailed and human-like responses to highly demanding queries, ChatGPT has the potential to revolutionize the way we gain information.

As an event marketer, you know that creating valuable and engaging content for your conference attendees is crucial to the success of your event. However, what happens to all that great content after the conference is over? If you’re not repurposing it, you’re missing out on a valuable opportunity to reach a wider audience, extend the life of your event, reinforce its value and leverage past event content to promote upcoming events.

Onsite registration is often the first time attendees experience your brand. Long wait times and poor user experience can cause frustration and unwanted callouts on social media and discourage attendees from returning to future events. Here are some best practices to ensure a smooth and efficient onsite registration process so your attendees can quickly get their badges and take advantage of everything your event has to offer.

As I see the deluge of posts about ChatGPT — mostly humorous queries and B+ grade AI blog posts — I can’t help but feel that most professionals, even those who are typically early adopters, are already being outpaced by the changes in GPT since December.

Unlike other major software developments of the past that are updated incrementally and centrally (i.e. operating systems, video editing software, office software), ChatGPT is spawning — at a daily and even hourly rate — hundreds of new startups leveraging the technology to transform entire disciplines.