With the recent influx of events moving to an online format, especially conferences, I wanted to share some tips on how to best manage your online event. Just like an in-person event, there should be great consideration given to the flow of the event and how the experience will be for your attendees.
Here are some of my tips for producing a great online event. Have your own tips to share? Please drop them in the comments!
Hosting and exhibiting at events is a vital part of the marketing stack. It is also a big investment both in direct costs and staff time. If you don’t have visibility into the business impact your events deliver, it’s easy to err on either side of doing too many and getting questionable value or cutting back at the expense of potential client and revenue growth. The ability to show the value of events allows your team and the company to spend marketing dollars where it makes the most sense.
We at Haute Dokimazo tout ourselves as a human-to-human company. RSA's most recent conference theme was "The Human Element." Our entire industry is based on face-to-face, person-to-person, and human-to-human. But what happens if you Google any of those terms right now?
In case you missed it, start here with an introduction to B2B digital event amplification strategies and read part two here. This is the final part of this series.
8. Impress Your Attendees with Digital Assets
In case you missed it, start here with an introduction to B2B digital event amplification strategies. This is part 2 of three in a series.
In an increasingly digital world, the in-person experience of an event can be a significant ROI-boosting differentiator. In fact, 80 percent of marketers believe live events are critical to their company’s success. For that reason alone, events should be a meaningful part of your overall B2B marketing strategy. But how do you make sure your events are a success?
What’s your game? Whether it’s business or sports - everyone is trying to attract and engage fans; those die-hard, paint your face, play the fight song at your wedding kind of fans. Your business probably doesn’t have a fight song, but don’t you want die-hard stakeholders who would sing it at the top of their lungs if you did? Just like in sports, successful businesses are continuously cultivating their fan base: clients, employees, strategic partners and other high value stakeholders often through events.
What’s worse than your swag being abandoned on a booth counter is your swag being thrown in the garbage on its way off the trade show floor. Not only is this a waste of your planning efforts and marketing dollars, but it’s also really bad for the environment. Think about all of those wasted foam squishy balls, plastic pens, paper pamphlets and post-it note pads waiting to be shipped off to a landfill. If we’re going to work on reducing, reusing and recycling in every other facet of life and business operations, we should also work on reducing waste at events, too.
Event planners want to make a lasting impression on their attendees, causing them to reflect positively on their event with the hope that attendees will return year after year. But what if your event caused attendees to not only remember how well your event was run, but also the positive impact it made on the environment?
As the state of the earth continues to be a concern, making your event eco-friendly will not only show your attendees you care about the environment, it can also save you money!
Here are some things to consider as you look to make your event greener:
There’s no question about it, exhibiting at a trade show can be expensive. There are the booth cost, show services and other essentials that will help draw in attendees to your exhibit. However, it’s essential to keep these expenses under control. Here’s a summary of 10 ways to do just that.
According to EXHIBITOR Magazine, the average trade show budget breaks down in five broad categories. For example, if your budget is $45,000, you can expect to pay the following percentage for dollars for each:
