Events are an integral part of our society – from the concerts and community functions we attend to industry conferences and work meetings. In the corporate space, whether B2C or B2B, events are used by companies and marketers as a tactic to engage with potential and current customers and to harvest additional data that drives personalization for future touchpoints.
From bringing back international exhibitors and attendees to attracting and training the next-generation workforce, there is a lot happening in Washington, DC that will impact the future of the trade show industry.
There is no shortage of hype around AI with the recent CEO-related drama at OpenAI and various “prophecies of doom.” We know there will be big impacts on business, ranging from the reshaping of law firms to pressure on Google paid search. But what does it mean for business events?
Handling event registration remains one of the most talked-about topics among event planners. Plenty of ink has been spilled on the continuing trend toward late registration from attendees and sponsors alike.
But yet another hot-button topic has emerged – the overly complex registration form. You don’t need to look far among event prof groups to see the strong opinions in the community:
The art of translation has long been a bridge connecting cultures and fostering understanding, and with the explosion of AI technology, this bridge is taking on new dimensions.
The AI journey within global events, conferences and even global organizations begins with achieving a delicate balance between the demand for real-time translation and the quest for utmost accuracy. It is in this balancing act that the true potential and limitations of AI translation come to light.
Believe it or not, where organizations choose to host their conventions and conferences makes a profound impact on attendees’ health and wellbeing, as we all know too well that our places matter to our overall productivity.
Awards season, which includes the Golden Globes, Grammy, Tony and Academy Awards, provides a masterclass in event planning. These high-profile events captivate millions worldwide with glamour, detailed organization and impactful presentation.
By incorporating elements from these star-studded evenings, you can elevate your next conference or convention from start to finish, making every attendee feel like a celebrity. Here are 10 innovative ideas to consider:
We’re pleased to present the final part of our series that aims to reevaluate the terminology commonly used within the events industry. Our journey towards enhancing the event professional vocabulary has been quite enlightening. If you missed our previous discussions, fear not — we share the previous article links at the end.
In the fiercely competitive landscape of live events, the ability to offer experiences, not only services, is the key to success. As the live events industry continues to evolve, suppliers and vendors must adopt a combination of experience-centric strategies and data-driven solutions to craft winning proposals that stand out in the market.
In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, thereby transforming event experiences and marketing strategies. Let’s dive into how you can leverage QR codes to elevate your event, making it not just memorable but also a treasure trove of data and insights.
