Blogs
Oct 11, 2023
Building a brand requires a comprehensive look at your organization’s past, present and future. A significant amount of time, resources and discipline are necessary in order to implement a branding strategy that exemplifies the spirit of your mission and communicates that to your employees, your clients and the world beyond the show floor. The result will be a stronger organization, inside and out, that boosts staff morale, drives new business opportunities and spurs new innovations and partnerships for years to come.
Here’s a blueprint to start elevating your brand today – for tomorrow’s… more
Comments (0)
Oct 04, 2023
Experiential events can be powerful tools for engaging customers with your brand and building loyalty. But what is it about experiential events that make them so compelling? It’s no secret that emotions play a big role in how we think, feel and act when attending an event. Understanding the psychology behind why people respond well to certain elements of your event can help you build unforgettable campaigns that leave a lasting impression on your visitors.
Here are six ways human emotions drive impactful campaigns and shape consumer behavior.
1. Emotional Decision Making
Emotions… more
Comments (0)
Sep 27, 2023
You’ve mapped out your annual sales conference for months. Now, it’s finally here — and it’s heading quickly toward being a disaster. Is there anything you can do so it doesn’t ruin the attendees’ experiences, your company’s reputation and next year’s turnout?
The answer is certainly “yes,” but there’s a caveat: You must be willing to show major flexibility. Event planning isn’t an exact science. Something could go awry at the last minute, no matter how much you prepare. Adaptability will help you and your team navigate the rockiness swiftly and — if all goes well — without any guests… more
Comments (0)
Sep 20, 2023
As the events industry continues to experience a significant bounce back after the COVID-19 pandemic, it’s no surprise that not everything is coming back easily. For some companies, it’s navigating the rapid surge back to in-person events after spending significant time and resources on developing virtual or hybrid infrastructure.
For others, it’s identifying new preferences of attendees for how event software is integrated into their event experience. Likewise, new expectations around the purpose of events and personalization of the event experience are also throwing event planners for a… more
Comments (0)
Sep 13, 2023
I try to go to Burning Man when I can and that may shock a lot of my peers and network. At first blush you might think it's all about drugs and nudity but this is NOT what Burning Man is about.
When Bob Priest-Heck and I joined forces at Immersa Marketing (many moons ago), our focus was on community. I asked him if I could go and "audit" Burning Man, and he agreed. I partnered with Cindy Shine and Shannon Malliet, and we made our way to Black Rock City, Nev. There were many lessons gathered on this pilgrimage as we tried to understand the difference between creating a "moment" vs. creating… more
Comments (0)
Sep 07, 2023
In the ever-evolving landscape of business events, where people-to-people interactions continue to rise, the significance of networking events cannot be overstated.
These gatherings, whether in-person or online, offer a unique platform for professionals to exchange ideas, collaborate and form connections that have the potential to shape the trajectory of their careers and businesses.
However, amidst the buzz of exchanging business cards and collecting leads, it's crucial to recognize that business relationships forged in these settings are the true golden nuggets of networking.
Beyond… more
Comments (0)
Aug 30, 2023
Did you know that “event planning” has been ranked among the top 10 most stressful jobs since 2012 with Forbes putting us at the high spot of number 5? With the hustle and bustle of the fall event season upon us, it’s important to remind my fellow event marketing folks to prioritize our physical and emotional health.
With August being National Wellness Month, it’s also a great reminder for event professionals to take a deep breath and learn ways to cope with the stressors of working in the industry. So, how can event professionals incorporate wellness into their planning and work-life… more
Comments (0)
Aug 24, 2023
For the past three years, most organizations have relied on videoconferencing because there was no alternative. However, as we move through 2023 and beyond, many non-essential employees prefer to stay within the confines of their homes during the workday, leading to fewer personal interactions with other employees and clients.
This begs the question: Should monthly, quarterly or yearly face-to-face gatherings return? Let’s examine the pros and cons, and then you decide.
Strengths of Face-to-Face (F2F) Meetings
Networking dominates. Nothing quite rises to the occasion of meeting someone,… more
Comments (0)
Aug 17, 2023
As awareness of climate change increases, the public and private sectors face growing pressure to take action. This need for change is being driven not only by consumers, but also legislative and governing bodies.
Germany, for instance, recently introduced an act requiring large companies to observe social and environmental standards across their supply chain.Despite growing concern for sustainability, the term “sustainability” itself has become a buzzword that risks losing its true meaning. To enact true change, organizations must align with sustainability goals rooted in reality. This is… more
Comments (0)
Aug 09, 2023
Like every other industry, event professionals are both cautiously and optimistically watching as artificial intelligence and the ever-growing ecosystem of tools it empowers begins to shape and transform event planning. AI offers some obvious advantages and benefits for event planners, who are often inundated with data, extensive logistical and scheduling issues, communications needs, and many other processes which could stand to be streamlined by tech.
However, are there also drawbacks for event management platforms and professionals as AI continues to expand into the space? Here are some… more
Comments (0)
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more