Jun 05, 2023
While the majority of meeting and event professionals are expecting favorable overall business conditions over the next year, they’re also facing new market challenges, according to Meeting Professionals International’s (MPI) recently released 2023 Spring Meetings Outlook. A future-focused quarterly report that identifies new industry trends and innovations, the publication allows planners to budget and plan accordingly and ensures a strong foundation for building sound strategies that keep businesses on paths to success, according to MPI officials. Supported in partnership with IMEX Group… more
Jun 02, 2023
The future is looking bright for the business events industry, according to the 2023 Global Economic Significance of Business Events study by the Events Industry Council (EIC) in partnership with Oxford Economics. The 2023 edition of the study, which measured the full scope of the $1.6 trillion global business events industry, revealed its massive and far-reaching impact, its resilience following the pandemic — with global event spending expected to reach 2019 levels by 2025 — and the importance of face-to-face interaction. “Business events have a GDP larger than many global economies,”… more
May 26, 2023
After nearly 18 months on the drawing board, IMEX Group’s bold new brand refresh went live at IMEX Frankfurt, which took place May 23-25 at Messe Frankfurt. The design incorporates elements of its legacy brand, while infusing it with a fresh concept that keeps inclusivity in mind and features the company’s first-ever sonic logo. The brand review process was conducted by IMEX’s in-house design team, led by Design Manager Anna Gyseman, who was a seminal member of the team that launched Grazia magazine into the U.K. market. Gyseman recruited ex-colleagues Tony Chambers, former editor and… more
May 23, 2023
As the events industry continues its robust recovery following the pandemic, the Exhibitions & Conferences Alliance’s (ECA) Legislative Action Day will return to Washington, D.C., on June 1, bringing industry advocates and leaders to meet with members of Congress about important federal policy priorities. “It will be great to have this event back in person after four long years,” said Tommy Goodwin, vice president of government affairs for ECA, adding that the last in-person International Association of Exhibitions and Events (IAEE) Exhibitions Day was in 2019, with the 2020 event held… more
May 15, 2023
Global, full-service event and experiential marketing agency Impact XM recently expanded its large-scale meetings and event management capabilities and expertise, as well as launched a valuable new service for its clients. On May 2, the agency announced it had acquired Denver-based MorEvents, a female-owned event management and creative agency that has been serving global audiences for more than two decades. Specializing in delivering virtual and physical events across the globe, MorEvents has partnered with Fortune 500 companies including Mastercard and Dell EMC to shape how these leading… more
May 12, 2023
May is Asian American and Pacific Islander (AAPI) Heritage Month in the U.S., a time to honor and recognize the contributions and influence of those in the AAPI community to the history, culture and achievements of the U.S., in addition to the industries in which they work. It’s also an ideal opportunity to learn about the AAPI community through their valuable insights. Corporate Event News checked in with five AAPI events industry professionals to get their thoughts on how their organizations support the AAPI community, AAPI event professionals to watch, advice for the next generation of… more
May 09, 2023
The U.S. Travel Association, which has been diligently advocating for the end of COVID-19 restrictions along with several other tourism and events industry entities, overwhelmingly welcomed the Biden-Harris Administration’s announcement May 1 to repeal the COVID-19 vaccine mandate for inbound travel to the U.S. “[The] action to lift the vaccine requirement eases a significant entry barrier for many global travelers, moving our industry and country forward, said Geoff Freeman, president and CEO of U.S. Travel. However, he added, the return of international visitors should be as efficient and… more
May 08, 2023
Live events are a key driver for building brand trust, according to the Freeman Trust Report 2023, a research study on the impact of face-to-face interactions on brand loyalty and trust. Powered by Edelman Data and Intelligence, the research reveals 77% of all respondents – and more than 8 out of 10 millennials – say they trusted brands more after interacting face-to-face with them at live events. Even better news: The halo effects from these interactions lasted at least a month for 64% of people surveyed, resulting in long-term brand trust, recognition, and sales. Survey data from the… more
May 05, 2023
Global DMC Partners (GDP), the largest global network of independent destination management companies (DMCs) and specialized event service providers, and DMI Hotels, an authorized global sales office for a curated collection of independent hotels and resorts, have joined forces to better serve their meetings clients seeking on-the-ground support and expertise from local DMCs, hotels and event service providers.  According to DMI and Global DMC officials, the newly formed partnership will further elevate each company’s offerings while expanding their services and reach. “DMI is extremely… more
Apr 27, 2023
Global live event leader Freeman recently acquired Denver-based Impact Point Group, a technology-focused, boutique consultancy firm offering a full suite of strategic advisory and event management services. A nationally certified women-owned business, Impact Point Group’s client roster boasts market-leading tech brands, including Cisco, Atlassian and DocuSign, to name a few. According to Adam Charles, executive vice president of Freeman’s Agency, the acquisition comes as Freeman continues to invest in growth opportunities for its agency business. “Impact Point Group brings a proven strategy… more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las more