News

Aug 10, 2021
The future is hybrid! You must have heard this statement repeatedly over the last few months, and rightly so. We are now moving into a world where people are warming up and getting excited to go back to the physical events, though there are still those who aren’t ready to attend a physical event (whether for safety or resource/expense) but have embraced virtual events. Hence, welcome to the world of hybrid. Now, how do you generate the maximum ROI in this blend of virtual and offline events? The Right Strategy What is your primary objective here? Sales opportunities, lead generation or… more
Aug 09, 2021
What used to be a regular sight gathers some attention during an interview with Encore President and CEO Ben Erwin. Namely, an employee is seen in the background walking down the hall. Slowly but surely, Erwin is calling in the troops for some limited office work. It may never be five days in the office again, but the blending of physical meetings with Zoom calls has begun. Hey — that sounds a lot like the events industry. There is no company touching as many meetings, events and trade shows as Encore.  Having announced major partnerships with both Cvent and Intrado Digital Media, Encore… more
Aug 06, 2021
In an effort to expand its catering presence in South Florida, Coconut Grove-based Bill Hansen Catering & Event Production acquired Eten Catering, a full-service catering and event company based in Fort Lauderdale. The merger not only brings two South Florida food and events brands together under one umbrella but also adds a new level of service to Hansen’s 41-year platform as an events vendor in the region.  The acquisition will expand the Hansen brand’s presence to an even larger market, specifically on large-scale yachts in South Florida, thus allowing the company’s services to span… more
Aug 05, 2021
While many entities have been stumbling over major hurdles with employee retention and engagement throughout the COVID-19 pandemic, New Orleans’ Ernest N. Morial Convention Center (ENMCC) strode forward—by leaps and bounds. The center, already decorated with several “Top Workplaces” awards, including two this year, launched the Innovation Lab in July, aimed at even further improving company culture and, ultimately, customer satisfaction by placing ownership of the initiative in the hands of employees. Employees will set goals, provide timelines and drive strategy and content for the… more
Aug 03, 2021
While leisure travel is starting to make a comeback, the U.S. hotel industry’s road to recovery from the pandemic is forecasted to be a prolonged and uneven one, with urban markets disproportionately impacted, according to a new report and state-by-state job loss breakdown released last month by the American Hotel & Lodging Association.  The uptick in leisure travel has improved industry projections that were made at the beginning of this year, but the hospitality industry overall still remains well below pre-pandemic levels, according to Chip Rogers, president and CEO of AHLA, the sole… more
Aug 02, 2021
New York City has opened its arms to the world again, ready to host groups with an impressive lineup of recently opened or soon-to-open venues.  “It’s time to return to New York,” said Fred Dixon, president and CEO of NYC & Co., the city’s official destination marketing organization and CVB, pointing to the increasingly vibrant atmosphere prevailing throughout the city. “As we all emerge from the pandemic, keeping an eye on the Delta variant, of course, our venues are prepared with the right safety protocols, and there's so much that has happened over the last year in terms of new… more
Jul 30, 2021
The Events Industry Council (EIC) recently launched an interactive, self-paced online version of its in-person Sustainable Event Professional Certificate Program (SEPC), putting educational opportunities within easier reach for event planners, suppliers and sustainability professionals seeking to improve the environmental performance of their events and services. Developed by a globally diverse group of business events industry leaders and experts in sustainability, social impact and event management, the course covers 16 modules that include understanding the business value of… more
Jul 29, 2021
With the Centers for Disease Control (CDC) reversing its stance on mask-wearing for fully vaccinated people July 27, Roger Dow, president and CEO of the U.S. Travel Association said that adhering to the new recommendations allows people to continue to safely return to their professional lives, including in-person meetings and events.  “From the onset, we have said our industry will follow the guidance of public health authorities,” Dow said. “The last thing we want is a backslide in the nascent recovery of travel, particularly as business travel slowly begins to rebuild.”  He added, “The… more
Jul 28, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential attendees to attend your event is a difficult task. Get these five marketing strategies in place for your next event, and see a flurry of global audiences come your way. Invite attendees to pre-login and network with peers: Replicate the X factor of a meet-and-greet for your virtual attendees. Invite them to a virtual soiree where they can pre-login onto the virtual event platform to interact with people of similar interests. This marketing tactic… more
Jul 28, 2021
Full-service production company CNTV has been helping clients tell their unique stories through dynamic video coverage experiences for nearly 14 years. To amplify those messages and further boost engagement, attendance and revenue, the company recently launched CNTV Marketing, offering a one-stop solution for the meetings, exhibitions and events industry.  “We’ve consistently heard from clients that they are interested in more holistic offerings from CNTV, and the marketing division will provide just that,” said Carrie Ferenac, co-founder and president of the company. “It’s not only about… more