As the events industry continues to experience a significant bounce back after the COVID-19 pandemic, it’s no surprise that not everything is coming back easily. For some companies, it’s navigating the rapid surge back to in-person events after spending significant time and resources on developing virtual or hybrid infrastructure.
I try to go to Burning Man when I can and that may shock a lot of my peers and network. At first blush you might think it's all about drugs and nudity but this is NOT what Burning Man is about.
In the ever-evolving landscape of business events, where people-to-people interactions continue to rise, the significance of networking events cannot be overstated.
These gatherings, whether in-person or online, offer a unique platform for professionals to exchange ideas, collaborate and form connections that have the potential to shape the trajectory of their careers and businesses.
Did you know that “event planning” has been ranked among the top 10 most stressful jobs since 2012 with Forbes putting us at the high spot of number 5? With the hustle and bustle of the fall event season upon us, it’s important to remind my fellow event marketing folks to prioritize our physical and emotional health.
For the past three years, most organizations have relied on videoconferencing because there was no alternative. However, as we move through 2023 and beyond, many non-essential employees prefer to stay within the confines of their homes during the workday, leading to fewer personal interactions with other employees and clients.
This begs the question: Should monthly, quarterly or yearly face-to-face gatherings return? Let’s examine the pros and cons, and then you decide.
As awareness of climate change increases, the public and private sectors face growing pressure to take action. This need for change is being driven not only by consumers, but also legislative and governing bodies.
Like every other industry, event professionals are both cautiously and optimistically watching as artificial intelligence and the ever-growing ecosystem of tools it empowers begins to shape and transform event planning. AI offers some obvious advantages and benefits for event planners, who are often inundated with data, extensive logistical and scheduling issues, communications needs, and many other processes which could stand to be streamlined by tech.
I'm looking forward to attending the Corporate Event Marketing Association (CEMA) Summit, which will be held Aug. 6-8 at the Hyatt Regency Salt Lake City. Powered by PCMA, CEMA advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals.
The live events industry is roaring back to life, but this trend is more than just the post-pandemic surge in attendance. Customers don’t want the typical small business conference or corporate event. They are increasingly demanding an experience.
Attendees are craving uniqueness, such as concierge service, VIP booths, gourmet food, virtual check-ins, mobile apps and much more. But how do you make your conference or corporate event stand out from the noise?
Artificial intelligence (AI) has undoubtedly been a hot topic of many event and conference agendas lately, but are we missing a trick?
There is no doubt that there have been significant advancements in AI technology and how it can support event businesses with marketing content, matchmaking and transcriptions, for example. However, one area is being overlooked: data and insight.
